Greentube, a division of Novomatic Interactive, has extended its successful partnership with 888, one of the largest providers of gaming and entertainment solutions in the world, to launch its titles online in Italy.
Under the new deal, 888casino will host Greentube’s innovative games, which have proved successful in the Italian market. Thus, these products will complement the provider’s online portfolio.
Therefore, 888casino customers in Italy will now have access to an even wider range of slot games, including the favorite Book of Ra Deluxe by Greentube users. As well as Lucky Lady’s Charm Deluxe and Dolphin’s Pearl Deluxe, which should be available soon.
Greentube’s gaming portfolio has built a loyal fan base in Italy since the supplier entered the market in 2018. Therefore, its new premium online slot content is highly anticipated.
Success of the Greentube portfolio with the new partner
In addition, its content is now on the 888casino platform in several major markets, including Sweden, where it recently launched its game offering.
Michael Bauer, CFO / CGO of Greentube, said: “888 is one of the biggest brands in the industry and our successful partnership has allowed us to reach a wide user base in the regions we enter together. We hope that Italy will yield us a similar success. And, through this cooperation, we will significantly strengthen our position in the country ”.
Guy Cohen, the senior vice president of B2C at 888, also spoke publicly for the arrangement. “At 888, we are focused on offering our customers a broad portfolio of engaging and entertaining content,” he said.
Cohen added: “With the addition of Greentube’s premium game portfolio to our Italian platform, customers can enjoy a huge variety of titles. We are excited about this partnership and hope to continue to develop it ”.
