The English soccer team, Leeds United and SBOTOP entered into a partnership of several years. According to the agreement, the global sports betting brand assumes the position of main sponsor of the club.
The deal will put the SBOTOP logo on the famous white shirt since the beginning of the 2020/21 season. In addition, the sponsorship represents the largest commercial deal in the club’s history. SBOTOP, part of the Celton Manx Group, has a reputation in the global betting industry.
Leeds United Executive Director Paul Bell said: “The hit announcement with SBOTOP represents a landmark day for Leeds United’s business strategy. As we attract new global brands to our official partner program ”.
Bell added: “We have been talking to Bill Mummery and his team at SBOTOP / Celton Manx for some time, looking for various ways to work together. And, I am very impressed with their experience and the proactive way in which they sought to get involved with the club ”.
According to the club’s executive director, the partnership could yield worldwide exposure for both parties. “Now that we have returned to the Premier League, we are in a position to work with SBOTOP on a truly global platform. We both seek to achieve our goals ”
Expectation of SBOTOP with partnership with Premier League club
Bill Mummery, executive director of Celton Manx / SBOTOP also spoke about the officialization of the sponsorship agreement. “We are excited to enter into a relationship with Leeds United, a club with a rich heritage and a huge fan base.”
“We have experience working in the Premier League and this strategic partnership allows us to work closely with the club at this stage in its history, back in the top flight. These are exciting times for everyone involved and we can’t wait to start, ”said Mummery.
Therefore, the betting company’s brand will be in the most prestigious part of the uniform, scheduled to launch later this month, in addition to appearing in the athletes’ training suits.
