A recent study by the World Lottery Association (WLA) pointed out that New York lotteries were considered the largest and most profitable in North America, with sales estimated at around BRL 52 billion in the period of 2022.
Unlike the United States, where there is no single national lottery, but rather licenses granted by individual states, the New York lottery is one of the lottery operators in the country, administered by the New York State Gaming Commission.
In Brazil, according to information from Caixa Econômica Federal, Brazilians bet around BRL 23.3 billion in Caixa lotteries. This record amount represents an increase of 25.7% compared to the results of 2021, which totaled R$ 18.5 billion. However, even with this growth, it is important to note that bets in Brazil correspond to half of the result of the New York lottery.
“There are two main reasons for this significant difference. First, the percentage allocated to prizes in the New York lottery is higher than in Brazilian lotteries, which attracts more players. In addition, the lack of innovation in games and forms acquisition of players in Brazilian lotteries also contributes to this disparity”, explains Cristiano Maschio, CEO of Qesh, a company specialized in payment management.
Qesh is a specialist in payments for the sports betting and odds sector in Brazil, and as such, it is always present at international fairs and congresses, with the expertise to be able to provide a better experience to the operators that are present in the Brazilian market.
“While lotteries usually only have one or two draws per week, today’s digital and fast-paced world makes people want more options. In Brazil, there are already projections of a sports betting market valued at around BRL 70 billion , almost three times larger than the lottery market in the country. One of the main drivers for the growth of the sports betting market in Brazil was the inversion of the PIX, which made payments faster”, adds Maschio.
According to him, regarding the growth of sports betting in the United States, companies like FanDuel and Draft Kings, holders of licenses there, invest heavily in the user experience. “Unlike lotteries, sports betting offers the ability to bet daily, anytime, and features like live betting make the experience even more exciting for users.”
“Players are also looking for faster payouts and up-to-date statistics, and sports betting provides live games, technical analysis and post-event commentary, which increases user engagement”, adds the Qesh executive.
