SOFTSWISS, a global provider of iGaming software solutions, has confirmed its participation in SiGMA Africa 2026, an event that will take place from March 3rd to 5th in Cape Town, South Africa.
Miranda Guliashvili, Head of Regional Growth at SOFTSWISS, will participate in the conference to share her perspectives on the African market and sports betting products.
What is the potential of the African market?
A 2025 study by the South African National Gaming Council reveals that betting has become the backbone of the regulated gaming market on the continent, accounting for almost 70% of the sector’s total revenue.
The regulated betting market in Africa has more than tripled in value since 2022, demonstrating an exceptional moment of long-term expansion.
The data demonstrates solid opportunities in the African landscape for 2026.
“We see strong long-term potential in the African iGaming market, which is now entering a more mature phase of growth,” assesses Miranda.
“As regulatory frameworks evolve and operational requirements become more complex, the focus of operators is shifting: from rapid market entry to building resilient and scalable business models,” he adds.
Panel and market analysis
Miranda Guliashvili will also participate in the panel “Sports Betting Product, Odds and Suitability to the Local Market” on March 4th, from 3:30 PM to 4:00 PM.
She will discuss how operators can improve their relevance to local bettors and strengthen their presence in this promising market.
In addition to actively participating in industry events, SOFTSWISS shares its expertise through market research and analysis.
In recent years, the technology provider has invested in in-depth studies, such as “South Africa: iGaming Market Overview 2025”.
The survey highlighted the maturity of the region’s digital betting ecosystem, showcasing everything from the dominance of sports betting to the leading role of mobile channels and regulated growth.
These insights are complemented by the company’s iGaming Trends Report 2026, which contextualizes regional advancements within a broader global landscape, helping operators anticipate the key changes that will shape the industry.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. The company offers complete software for managing iGaming projects.
The portfolio includes a casino platform, a
