The IV FBGA Brazilian Forum on Environmental Management and Sustainable Tourism, organized by WF Willian Freitas and Fabio Fruch, took place at the Serra Negra Convention Center, on the 22nd and 24th of November.
In partnership with Circuito das Águas Paulista, there was a fair of ESG products, services and solutions.
Meanwhile, strategic panels for Brazil’s sustainable development.
Therefore, the panel with the largest audience at FBGA was that of Sustainable Tourism, organized and mediated by Bruno Omori.
Bruno Omori, president of IDT-CEMA, started the panel by highlighting the 3 ESG pillars “Social, Environmental and Economic”.
Therefore, he emphasized that without the creation of synergy between these, there is no sustainable tourism.
Likewise, Omori highlighted international cases such as Nevada, which integrates the Grand Canyon with the large dam and a preservation area with the city of Las Vegas in the desert.
Receiving abundant water, for example, with its large fountains and pools, it has already relatively increased the original desert climate.
Furthermore, it has the largest CVB in the world, with more than 500 employees capturing events from all segments in the city with the largest supply of hotel housing units on the planet;
Thus, games represent 45% of revenue and 55% from events, tourism, sport, shopping and gastronomy.
Omori emphasized that to create sustainable tourism we need diversity and multidisciplinary knowledge.
Sustainable themes in tourism
That’s why the panel included topics on public sector leadership, regionalization, accessibility, green certification, hoteliers, tourist attractions, technology and inputs.
The Mayor of Monte Alegre do Sul and President of the Circuito das Águas Paulista Consortium, Edson Rodrigo, presented the strength of regionalization.
He showed a relevant waste collection and recycling project in the 9 cities.
Likewise, he addressed the strength of promoting tourism together and the demand for implementing the 17 UN SDGs.
Sérgio Franco, Director of Rede dos Sonhos de Hotéis, presented the success story of the 4 hotels and the Institute.
These, with the implementation of 100% sustainable and affordable products that produced international awards and allowed us to have one of the best average occupancy rates in Brazil.
The importance of Tourism in the cases presented
Vinicius Finco, from São Carlos Móveis, brought cases implemented in international chains and independent hotels of products such as carpets 100% produced with PET bottles.
These are recycled, which maintain a pleasant temperature and are anti-dust mites.
Edison Passafaro, from ABNT, explained the importance of tourism accessibility. In addition to respect for universal design to serve more than 40 million people with disabilities in Brazil.
He also presented international cases of adventure tourism for PWD in countries in Europe and North America.
Mauricio Rocha, from AUTICOMP, presented cases of how technology improves production, reduces the use of materials and positively influences the training of professionals and society.
On this occasion, he presented a gamified interaction application about preservation and sustainability, where children learn by playing their favorite game.
Cibele Dib, from ASHORESSN (Association of Hotels and Restaurants of Serra Negra), exposed the strength of associations to implement sustainable actions in partnership with suppliers, government and businesspeople.
And Rogério Iório from IBDN – Brazilian Institute for the Defense of Nature – presented Carbon Neutralization cases at the EXPOTEL Fair, at SETUR-SP.
IDT-CEMA technical visits were carried out at Rede dos Sonhos (Hotel Fazenda Terra dos Sonhos and Colina dos Sonhos) owned by hotelier José Fernandes.
There, we saw the implementation of sustainable energy, selective collection, organic garden, accessibility in all Uhs, common areas and even adventure tourism attractions.
In addition, training programs for employees, a composting program and art generation through the use of recycled materials, among others.