Jelly Entertainment has partnered with Bally’s Corporation to bring its portfolio of slot games to the UK.
New titles through partnership with Bally’s
In addition to its existing lineup, the new agreement between Bally’s and Jelly Entertainment will also see new slot games such as CleoPatrick, Witches Go Wild, Rookie Racer and The Night Train TwinWays arrive in the region. It is part of the company’s expansion efforts into the UK, in the heavily regulated market.
David Newstead, Chief Business Developer Office at Jelly, said: “This deal is another big step forward for us. It significantly raises our profile among players in the UK and is a clear sign that the main players in the sector recognize the quality we have in creating content.”
Craig Staples, VP of Product at Bally’s Interactive, said: “Jelly quickly found success in the UK thanks to its successful slots and straightforward, hassle-free partnerships.”
He added: “The partnership with Jelly brings new and tried-and-tested titles to our lineup, giving our players even more exciting options that already appeal to audiences in the UK.”
Founded in the UK in July 2020, Jelly Entertainment quickly rose to prominence in the iGaming industry with its flagship titles. The company has popular releases such as Rookie Racer, Blackbeard’s Booty, Eagle of Fortune, Witches Go Wild, Origins of Existence, Muertos Fortune, Midas Riches, Glorious Diamonds, CleoPatrick and 3 Jokers. Many of these games will now be coming to the US for the first time.
Strategic partnerships take Jelly to new markets
Jelly Entertainment, in addition to the recent partnership with Bally’s Corporation, has entered into partnerships with:
- Inbet
- Pokerstars
- betPawa
- ComeOn
In other words, all these partnerships have been founded for less than five years. Bally’s has a presence in the US in 10 states with 13 casinos since its founding more than 20 years ago in 2004.
Thus, at the beginning of January 2025, Jelly announced a partnership with Microgame, in Italy. This has brought its portfolio of slot games to over 50 operators across the country. But now, the new partnership with Bally’s is expected to have a similar impact with one of the industry’s most significant names in the US.
