Betinia, which conducts its operations through Soft2Bet, has received a number of nominations and awards in recognition of its solid performance in the key Nordic markets of Sweden and Denmark.
Standing out in the iGaming industry is no easy task, but Soft2Bet has successfully achieved this through its Betinia brand in Scandinavia.
Betinia is a B2C website operated by Soft2Bet in Denmark and Sweden.
Its success demonstrates how suppliers and operators can offer players a differentiated, gamified offer that also generates solid commercial growth.
While the growth was driven by the gamification features of Soft2Bet’s Motivational Engineering Gaming Application (MEGA) gaming app. This resulted in:
- More than 65% increase in gross gaming revenue compared to non-gamified brands, with 60% of players participating;
- More than 50% of Betinia’s player base involved with gamification, with 50% of them depositing larger amounts and the frequency of deposits increased by +30%;
- Average revenue per user (ARPU) grew by more than 70%.
Industry Recognition
These achievements have been recognized by industry peers. With Soft2Bet being nominated for and winning numerous awards in recent months, such as ‘Company of the Year‘ and ‘Turnkey Supplier of the Year‘ at the iGaming Sword Awards.
Commenting on the iGaming Sword Awards, Yoel Zuckerberg, Chief Product Officer at Soft2Bet, said: “Being honored with the iGaming Sword Awards is a testament to the quality of our platform and business solutions.
Because this reflects our commitment to providing high-quality, reliable, safe products that stand out in every situation for our partners.
As we constantly strive for excellence, we look forward to continued recognition from our peers throughout 2024.”
Soft2Bet received nominations in five categories at the Vixio Global Regulatory Awards, the EGR Nordics Awards and the International Gaming Awards and Casino Guru Awards.
Elisabeth Isaksson, Head of Compliance at Soft2Bet, commented: “Being nominated in five categories at the EGR Nordics Awards and the Vixio Global Regulatory Awards is further proof of Soft2Bet’s achievements in highly competitive and regulated markets.
Sweden and Denmark are key European markets, and it is incredibly gratifying to see our commercial and compliance work recognized in this way.
As we look forward to 2024, Soft2Bet will continue to develop its business with sustainability and compliance as pillars of its growth.”
Oksana Tyshankova, Chief Marketing Officer at Soft2Bet, also said: “The industry awards and shortlist nominations are recognition of the incredible work our teams have done this year.
Managing strong business growth with new employee onboarding, product updates and deliveries, and market launches for our partners is one of the most difficult balances to achieve in business.
It’s a proud moment for Soft2Bet and makes us even more excited for the coming months as we look forward to 2024.”
About Soft2Bet
Soft2Bet is both a B2C operator and a B2B casino and sportsbook operator and platform provider. Thus offering a wide range of products and services for iGaming operators in regulated markets.
The company has developed and implemented several brands, including recognized names such as Betinia.dk, Betinia.se, Betinia.com, Yoyocasino.se, Yoyocasino.com, CampoBet.se.
Furthermore, and has Maltese, Swedish (B2C and B2B), Danish, Irish, Greek (B2C and B2B), Romanian and Italian licenses.
The group has 500,000 events and more than 14,000 live games from 120 providers, as well as supporting 220 payment methods in several countries and supporting more than 20 languages.
