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Betting company Bet7k saw growth in its social networks and hits on its platform with Novorizontino’s arrival in the Paulistão semi-final. The club was one of the main highlights of this edition of the Campeonato Paulista.

In the group stage, the Novo Horizonte team beat Corinthians, in Neo, by 3×1, and Santos, in Vila Belmiro, by 2×1.

Furthermore, the team drew 1-1 against São Paulo, followed by a 5-4 victory on penalties at Morumbi. This confrontation earned a place in the semi-finals of the competition.

In the semi-final, the opponent was Palmeiras, and the match ended in a 1-0 result for Verdão, who returned to their stadium. Thus, the team said goodbye to the state competition among the four best.

SAF, sponsors and expansion

One of those responsible for this moment is Genilson da Rocha Santos, a former player at the club and president since 2012. In addition to restructuring departments and improving the structure, Novorizontino advanced nationally last December by transforming the association into SAF.

In conjunction with the club’s success in the state competition, sponsors have also taken advantage and capitalized on this rise of the country team.

One of these examples is Bet7k, a sponsor that signed a contract for the 2024 season and appears on the front of the shirt, below the master.

Growth of Bet7k in partnership with Novorizontino

Since the start of the competition, exactly two months ago, the bookmaker has experienced significant growth. Therefore, its number of hits on the platform increased seven times compared to the same period in 2023.

All this, with a 60% increase in the number of bets on various competitions. In addition to a 75% increase in bets on Campeonato Paulista games.

Furthermore, in the last 60 days, the period in which Paulistão began, the platform gained 260 thousand new followers on Instagram, 150 thousand in the last 30 days alone, in numbers considered significant – it jumped from 500 thousand in mid-January to the current 760 thousand.

Photo: Gustavo Ribeiro – Novorizontino

For Talita Lacerda, CEO of Bet7k, the partnership with Novorizontino is already bearing fruit and will be even more significant from the start of Series B of the Brazilian Championship.

“We are a company that has always invested in the interior of São Paulo, and Novorizontino was a convinced option due to all the professionalism and transparency we had since the beginning of the conversations.

Today, with this arrival in the semi-finals of one of the main competitions in the country, we are sure of this choice, both due to the team’s excellent campaign and the growth that the brands involved are having in this period, which should continue with the competition in Series B” , he explained.