bet365 released the Annual Sports Betting Report for 2025. The document analyzes trends in the sports betting market in the Americas and Europe, highlighting bettors’ preferences.
The report reveals the growing popularity of women’s sports, an increase in player betting and increased market activity in regulated regions as bet365 expands in North America.
Kansas City Chiefs and Boston Celtics dominate betting
In the NFL, the Kansas City Chiefs stood out as the most bet team. Travis Kelce’s on-field performance and media attention were the main factors in this lead.
In the NBA, the Boston Celtics occupied the top spot for bettors, followed by the Oklahoma City Thunder. Bettors focused on markets related to individual player performances, reflecting the growing interest in in-depth analysis.
bet365 sees growth in betting on women’s sports
The report also reveals a significant increase in interest in women’s sports. WNBA betting grew 67% globally. This growth has been attributed to the emergence of new stars, increased media coverage, and growing interest in women’s college basketball.
Player prop markets have also seen considerable progress. Bettors sought personalized experiences, focusing on individual statistics. Athletes like the NBA’s Nikola Jokic and the NFL’s Saquon Barkley have become frequent names among bettors due to their consistent performances.
bet365 expansion in Latin America and the USA
bet365 continues to expand its global operations. Therefore, after entering the Pennsylvania and Peru markets in 2024, the company awaits regulatory approval to operate in Brazil. This way. The movement reflects the growing interest in the Brazilian market, one of the most promising in the sector.
Among its most recent collaborations are partnerships with Pennsylvania-focused Inspired and Playtech, and with Betmakers, which has strengthened fixed-odds horse racing betting in New Jersey and Colorado.
But bet365’s technological advances are also worth highlighting. Tools such as advance payments and quick betting options were cited in the report as differentiators that optimize the user experience.
