iGaming offers are, without a doubt, among the most lucrative in the world of affiliate marketing. They are part of the so-called “evergreen” verticals — always in high demand and delivering consistent results. But how do you choose the right offer, the ideal GEO, and set up your campaign to ensure your stats are as green as a spring forest?
Get ready to explore the exciting universe of iGaming — a fast-growing market full of opportunities and potential for affiliates. Let’s dive into the strategies that make this segment the ideal space for traffic arbitrage!
Key Points
Offer: iGaming GEO: BR (Brazil) Traffic: Mainstream with High and Medium Activity Ad format: Popunder mobile Campaign period: October 17th – October 31st Revenue: $4,198.08 ROI: 197.3%
iGaming: A Vertical Panorama
iGaming is one of the fastest growing verticals in digital advertising, but the term often gets confused with the gambling industry in general, raising some questions. Let’s clarify!
iGaming is not limited to online sports betting or poker; it also includes advertisements for online casinos, eSports betting and other forms of betting on the results of games or events. Essentially, iGaming and gambling advertisements encompass any digital platform where users wager money online.
Currently, the iGaming market is valued at $66.7 billion annually, and its growth trajectory is undeniable. With increasing legalization in regions like the US and Europe, the projected annual growth rate for the vertical is 11.5% through 2030, making it a stable and innovative space for publishers and advertisers.
However, understanding legal restrictions is critical when advertising gambling or promoting online casinos. For example, some regions may limit online casino advertisements while allowing broader gambling campaigns, and regulations may vary significantly between countries. For marketers, this means adapting campaigns to comply with local laws while maximizing audience reach.
iGaming platforms stand out in regions like Brazil, where online casino ads have great traction thanks to growing digital infrastructure. You can see the offer details in the campaign screenshot attached for reference.
Brazil’s interest in online gambling is growing rapidly, driven by improvements in 5G networks and the growing adoption of digital payment methods. These factors create fertile ground for affiliates who want to promote gambling effectively.
What makes the iGaming audience so attractive to advertisers? Engagement is key. Gamers are highly engaged with the platforms, returning frequently to play. For affiliates, this means higher retention rates and increased revenue potential.
So, how to be successful in this vertical? It’s all about choosing the right GEO. Some regions, like Brazil, have become hotspots for online casino advertising, offering immense opportunities to promote gambling to a highly engaged and growing audience.
Tailor your campaigns to local preferences, languages, and payment habits, and you’ll be on your way to success in this thriving market.
To learn more about the iGaming vertical and strategies for success, be sure to check out the specialized podcast available on the HilltopAds YouTube channel.
Why is Brazil an Indispensable Market for iGaming?
Brazil’s booming digital market is one of the most exciting opportunities for advertisers, especially in the iGaming vertical. With an impressive 27.23 billion impressions, representing 13.58% of global traffic, it’s no surprise that this GEO stands out as a top pick. The region is booming, and if you haven’t explored this market yet, you’re missing out on the chance to engage a highly active audience. But how to effectively penetrate the iGaming vertical in Brazil?
It’s simple: enjoy Brazil’s official language, Portuguese. Only a small fraction of the population speaks English, so the best way to connect with your audience is to speak their language. Before launching any offer, make sure your creatives, pre-landers and landing pages are fully localized in Portuguese.
Additionally, digital payment methods are gaining traction across Brazil, with the growing adoption of payment systems for online casinos such as digital wallets and local payment providers, while 5G networks are expanding rapidly. These advancements create a fertile environment for the iGaming industry to grow.
Another fascinating point is that Brazil is experiencing a cryptocurrency boom. Bitcoin Market analysts predict that, by 2030, more than half of the Brazilian population will be able to become investors in digital assets. In just one year, the number of Brazilians who own cryptocurrencies skyrocketed from 14% of the population in 2023 to 24% in 2024—an impressive growth of 70% in a short time.
With such promising trends, it is clear that Brazil offers unparalleled potential for affiliates in the online casino advertising space. Don’t miss the chance to secure your share of this expanding market!
Now, let’s go to campaign adjustments.
General settings for an advertising campaign on the HilltopAds platform
Before launching an advertising campaign on HilltopAds, you need to register as an advertiser. You can register using this link.
Next, to create an advertising campaign, you need to:
- Access the Manage Campaigns section
- Click on the Add Campaign button
- In the campaign creation section, select the Popunder mobile ad format
- In the Traffic Channels section, choose Mainstream High and Medium Activity
It is essential to configure Postback to track the results of your advertising campaign.
For a detailed description on how to configure Postback and available placeholders, see our guide.
https://hilltopads.com/advertisers-help/en/articles/9122055-how-can-i-track-my-advertising-results
In simple terms, for the final offer URL, we need to enter parameters to pass conversions and source IDs. The parameter for passing conversions is **click_id**, and the source ID is **zone_id**.
As a result, our Final Destination URL should look like this: https://my_offer.net/?&click_id={{ctoken}}&s1={{zoneid}}
- {{ctoken}} – HilltopAds parameter for transmitting conversions.
- {{zoneid}} – HilltopAds parameter for transmitting the origin ID.
Generally speaking, you can add any parameter from the available options that you need for a more detailed analysis of the campaign. However, remember that it is essential to include the click_id parameter in the final URL so that conversions are passed correctly.
Next, we configure the necessary targeting settings:
- GEO – BR (Brasil)
- Device – mobile
- Language – Portuguese
You can also configure filters for the campaign and allow or block **Proxy** and **WebView** traffic. In our case, for the Mainstream iGaming offer, we deactivated all filters:
- Proxy – Prohibit
- WebView – Prohibit
You can set limits for both your daily budget and your overall campaign budget, but remember that your daily limit shouldn’t be less than $20. During our testing phase, we opted for a daily campaign limit of $100 for every day.
If necessary, you can also set campaign times. Our campaign will run 24/7. If we see significant variation in conversions throughout the day after initial testing, we’ll adjust targeting for specific days and times.
The final step before launching iGaming campaigns is to define the cost per thousand impressions (CPM). Here, we pay attention to the Traffic Volume chart in the top left corner, which calculates the premium, minimum, and recommended CPM rates.
We set a CPM bid of $0.8 for each campaign, ensuring accurate and consistent performance data, with the goal of gaining a clear understanding of campaign effectiveness.
Therefore, the main advertising campaign settings are as follows:
- Ad format – Popunder mobile
- Traffic channels – Mainstream High and Medium Activity
- GEO – BR (Brasil)
- Device – mobile
- Language – Portuguese
- CPM Rate – $0,8
Optimization and Tracker
We implemented the automatic optimization tool from the first day of the campaign, configuring the analysis parameters for a period of 24 hours, with a limit of 1,500 impressions and less than 1 conversion. This strategy allowed us to reduce costs on underperforming ad sources and reallocate budget to more promising audience segments. Additionally, to track conversions effectively, we set up a postback tracker through Voluume, ensuring accurate data transfer for optimization.
The 15-day advertising campaign statistics can be seen in the Voluume tracker screenshot. This provides a clear view of campaign performance, including key metrics and conversions achieved during the testing period.
To learn more about the automatic optimization capabilities with HilltopAds, you can check out the article on the website: https://hilltopads.com/blog/connecting-and-using-voluum-as-your-hilltopads-tracker/
Auto-Optimization is a tool to automatically add traffic sources that are not generating results. Thanks to this feature, the HilltopAds system removes unprofitable sources from your advertising campaign and adds them to the BlackList.
Results
After carefully adjusting the advertising campaign for 15 days, we achieved the following results:
- Total Costs (Expenses) – $1,412.07
- Total Earnings (Profit) – $4,198.08
- ROI (Return on Investment) – 197.3%
ROI is one of the main indicators in digital marketing, allowing you to evaluate the profitability of an advertising campaign. In simple terms, ROI shows the percentage of advertising investments you were able to recoup through ad earnings.
The formula for calculating ROI is: ROI = (total gains – total cost) / total cost * 100%
In this case, the return on investment is 197.3%.
Conclusion
The iGaming sector continues to demonstrate its profitability, offering great revenue potential and stable demand. Based on the case study with the successful iGaming offering targeting Brazil, several valuable insights and practical tips can be extracted for launching an advertising campaign:
- Leverage GEO Specific Insights Each market has unique characteristics that influence campaign performance. Research the cultural, economic and digital habits of your target GEO. Localizing your ads, pre-landers, and landing pages in the dominant local language is essential for connecting with your audience.
- Meet Payment Preferences Integrate popular payment methods like digital wallets, local payment systems, and cryptocurrencies to increase conversions.
- Optimize Traffic Sources Use optimization tools to monitor traffic performance and reallocate budget to the most profitable sources.
- Start with Proven Ad Formats Use ad formats like Mobile Popunder and start with recommended CPM rates for best performance.
Start by choosing the right offer and GEO, focus on location, and ensure your campaigns comply with local regulations. With the right tools and strategies, affiliates can unlock the immense potential of iGaming, turning campaigns into consistently profitable ventures.
Now it’s your turn—explore, test, and refine your approach to take advantage of this growing market. Good luck!
For direct iGaming advertisers, we offer 100% cashback on the first deposit, up to $2,000. Everyone can use the promo code **IGAMINGBR** to receive a 20% bonus on the first deposit of $100 or more.
Launch advertising campaigns!
