West Bromwich Albion have entered into a new partnership with Mega Riches casino, who will be the club’s back shirt sponsor for the 2024/25 season. The Mega Riches brand, recently launched on the UK market by Videoslots, will have great visibility in the second division of English football.
This sponsorship will cover the uniforms of the West Brom men’s and women’s teams, reinforcing the brand’s presence on the sporting scene.
Details of the partnership between West Bromwich and Mega Riches
Mark Miles, Chief Executive of West Bromwich Albion, expressed his delight at the continued partnership with Videoslots Ltd:
“We are happy to continue our relationship with Videoslots Ltd and provide support to the recently launched Mega Riches brand. The partnership brings vital support to our men’s and women’s teams, and we look forward to a successful partnership next season.”
In addition to financial support, Mega Riches is committed to engaging with the West Bromwich Albion community and fans. The company will prioritize social responsibility in its actions, seeking to strengthen ties with the fan base and contribute to the local community.
Marco Trucco, Marketing Director at Videoslots, commented on the choice of the new brand to replace Mr Vegas as sponsor.
“ We had a successful partnership last season with Mr Vegas and have decided to put our new Mega Riches brand on his shoulders this year. We look forward to running a series of activations throughout the season to interact with fans and give away some great prizes.”
New standards for gambling-related sponsorships
English Football has entered into this agreement whilst implementing a new Code of Conduct for “Gambling Related Agreements”. This code, valid from the 2024/25 season.
In this way, it establishes guidelines for clubs and competitions to ensure that the sponsorship of betting games is carried out in a responsible manner.
Furthermore, it must be aligned with the principles of protection, social responsibility, reinvestment and integrity.
In short, clubs must protect children and vulnerable people by limiting exposure to gambling sponsorships and promoting educational campaigns.
Additionally, income earned from gambling sponsorships must be reinvested in infrastructure and community programs.
Therefore, the code also reinforces the integrity of competitions by requiring players and teams to be educated about the FA’s betting rules.
