PropellerAds is a global advertising platform that is revolutionizing the market with its new Social Traffic targeting feature. This type of traffic allows you to reach highly engaged audiences on major social networks, such as Facebook and Instagram. And the best part is the super high conversion rates!
Lets understand better?
What is Social Traffic?
Social Traffic is an Onclick/Pop-under ad type targeting that allows you to reach specific ad zones with traffic from famous social networks such as Facebook and Instagram. On the PropellerAds platform, you can select Pop-under and choose between 3 types of traffic: Websites, Direct Click and Social Traffic.
What are the benefits of Social Traffic?
The main benefits of Social Traffic are:
- High conversion rates: Studies show that the conversion rate of Social Traffic is up to 2.8 times higher than that of traditional Pop-under traffic;
- No creative restrictions: You only need one Landing Page, which greatly simplifies the creative development process;
- Fast recovery on investment: The highly engaged audience provides fast conversions, accelerating return on investment (ROI).
PropellerAds Recommendations
PropellerAds optimization experts recommend some strategies to maximize results with Social Traffic targeting:
- Scaling successful campaigns: If you have a campaign that is delivering good results, replicating it with social traffic targeting can greatly improve your results. In this case, it’s worth increasing your bids and optimizing your sources separately to make the most of this new audience.
- Test new offers: Use social traffic targeting to evaluate the performance of new CPA offers in a simplified way. This type of super active audience allows you to receive feedback and results quickly.
- Expand into new verticals: The engaged nature of social media users makes this segmentation ideal for app, gaming, and lead generation campaigns. Consider diversifying your portfolio of offerings to include these verticals.
Best Verticals for Social Traffic
PropellerAds social traffic targeting has shown exceptional results across multiple verticals, including:
- iGaming
- Utilities (VPNs, Antivirus, etc.)
- Mobile apps
- Finance
- Draws
- Games
- Lead generation
Case Studies
Now, let’s take a look at some PropellerAds partner case studies.
1. Social Traffic + Utility Apps
A VPN advertiser in the US tested creatives and landing pages and scaled a campaign with social traffic. In the end, he got a 6x higher conversion rate than with browser traffic.
- Format: Pop-under
- GEO: EUA
- Target: Mobile, iOS
- Bid Model: CPA Goal
- Period: April 25th to May 15th, 2024
2. Social Traffic + Social Vertical
In Indonesia, a social service advertiser launched a campaign with social traffic and achieved a conversion rate of almost 4% in one week, exceeding all initial expectations.
- Format: Pop-under
- GEO: Indonesia
- Target: Mobile, Android
- Bid Model: CPA Goal
- Period: May 10th to 16th, 2024
3. Social Traffic + Games
A niche gaming partner in the US achieved a 5.5% conversion rate in less than two weeks using social traffic targeting, demonstrating the effectiveness of this type of traffic even in one of the most competitive markets in the world.
- Format: Pop-under
- GEO: EUA
- Target: Mobile, Android
- Bid Model: CPA Goal
- Period: May 1 to 16, 2024
Read more about these case studies by clicking here.
Try PropellerAds social traffic targeting to reach more engaged audiences and greatly increase your conversion rates!
