Affilka by SOFTSWISS is now present in more than 375 brands. Thus, demonstrating stable growth in the first half of 2024 compared to the same period in 2023. Analysis of the product’s financial metrics reveals that affiliates‘ Gross Gaming Revenue (GGR) doubled during this period.
Furthermore, the value of player deposits increased by 2.3 times, and affiliate payments demonstrated annual growth of almost 60% in the first half of the year.
The rising metrics indicate the ever-increasing effect of affiliate marketing, which is expected to gain even more demand with the development of iGaming. Recent affiliate marketing trends include performance-based commissions. Thus, an increasing focus on influencer relations and the impact of AI.
Affilka’s high degree of customization and ease of use, combined with custom features and intuitive design, resonate with users and enhance the affiliate experience
New affiliate accounts and player registration from Affilka by SOFTSWISS
In the first half of 2024, more than 65 thousand new affiliate accounts were registered, representing almost a quarter of all accounts on the platform. The index increased by 50.9% compared to the first half of the previous year.
New player registrations grew 77% in the first half of 2024 compared to the same period in the previous year. In absolute terms, the metric exceeded 17.9 million during the analyzed period. The number of unique clicks on referral links exceeded 965 million, remaining relatively unchanged compared to the same period last year.
Anastasia Borovaya, director of Affilka by SOFTSWISS highlighted:
“Recognizing the vital role affiliate marketing plays in success in the rapidly changing iGaming landscape, we strive hard to provide an exceptional service that meets our customers’ needs and expectations.
Current product performance reveals stable and continuous growth that highlights our dedication to innovation and enriching the user experience.”
The first half of the year brought extraordinary recognition to the Affilka by SOFTSWISS team.
Ultimately, the product took the Affiliate Software Provider award at the esteemed EGR B2B Awards 2024. Asian gaming stakeholders recognized the company’s affiliate management software as the Best Affiliate Marketing Solution on the market.
