Since its arrival in Brazil in 2019, Casa de Apostas has stood out in the sports betting market. In a strategic move, the company renewed its contract with Globo for 2024.
Therefore, this agreement marks the second consecutive year of a successful partnership.
The collaboration between Casa de Apostas and Globo stands out for its innovative “Banner Odds” format. Thus, this feature allows users of Globo pages to consult football game odds easily.
In 2024, Casa de Apostas will gain even greater visibility. After all, the company’s banners will be displayed in content related to national football championships.
While pre-game odds will appear alongside other relevant game information.
Expansion to digital platforms
The partnership also extends to the digital world. A highlight is the presence of Casa de Apostas on Cartola, the broadcaster’s popular fantasy game application. The banners, with an exclusive design, will be integrated into Globo’s platforms.
Advanced technology, therefore, will allow odds to be updated in real time, enriching the user experience.
Anderson Nunes, Head of Business at Casa de Apostas, spoke about the renewal of the contract. “It is with great joy that we announce this continuity with Globo. This partnership is crucial for us,” he said.
Furthermore, Nunes highlighted the importance of displaying odds to guide fans and those interested in betting. “Our goal is to offer a diverse range of games and create a platform that revolutionizes the experience for players,” he added.
