BetMGM, a leading sports betting and iGaming operator, today announced the expansion of its strategic partnership agreement with the Philadelphia 76ers. Under the agreement, BetMGM will remain the team’s ‘Official Sports Betting Partner’.
The multi-year extension encompasses the addition of VIP experiences and BetMGM viewing parties, in-market odds improvements and increased signage on the sidelines of the Wells Fargo Center.
Improving the game day experience
“This expansion allows us to further enhance the game day experience for fans, in the arena and at home. We are excited to continue our fruitful relationship with the 76ers this season and beyond,” said Matt Prevost, chief revenue officer at BetMGM.
During the 2023-2024 regular season, BetMGM will promote VIP experiences for fans, including sideline access for pregame warmups and deluxe seating for games.
BetMGM customers in Pennsylvania and New Jersey will have exclusive access to a 50% live odds improvement token during 76ers games.
Renewed partnership between BetMGM and Philadelphia 76ers
“We are partnering again with BetMGM to provide another opportunity for fans to welcome the competition, just in time for the new season,” said Ketie O’Reilly, the sports team’s chief revenue officer.
“We’re excited to build on our continued success here in the Philadelphia market. And, make our unique experiences available to BetMGM customers and 76ers fans,” he added.
BetMGM signage will be displayed throughout the arena on the grandstand, videoboard and side LEDs. BetMGM content will also be shared across the 76ers’ social platforms and email campaigns.
MGM Resorts’ Borgata Hotel Casino & Spa in Atlantic City will continue as the “Official Host of the 76ers’ Away Games.” The resort will host VIP parties for guests featuring former 76ers players, merchandise distribution and more.
Commitment to responsible gaming
“It will be great to welcome 76ers fans back to our BetMGM Sports Lounge this season. We are committed to providing guests with a fun and responsible gaming experience,” Travis Lunn, President and COO of Borgata Hotel Casino and SPA.
As BetMGM continues to expand into new markets, responsible gaming education remains a key focus. BetMGM provides resources, including GameSense, to promote responsible gaming.
Through integration across BetMGM’s mobile and desktop platforms, customers can receive the same GameSense experience they have come to expect at MGM Resorts properties.
This complements BetMGM’s existing responsible gaming tools that serve to provide customers with a fun and safe digital experience.
