Grupo Kambi, provider of B2B sports betting platforms, has closed a new agreement with Rei do Pitaco, one of the main Fantasy Sports operators in Brazil. Under the new agreement, Kambi will power its new partner with its sports betting technology.

The deal will see the global provider leverage its sports betting technology capabilities to enable the Brazilian operator to engage its customers with new sports betting products. The Rei do Pitaco application has 3.4 million downloads and is very popular in the national market.

Rei do Pitaco is most popular for its fantasy football offerings, as football is the most popular sport in Brazil. Thanks to the quality of its products, the operator application has earned its position as one of the fastest growing brands in the country.

As agreed, Kambi will empower Rei do Pitaco with its sports betting technology. The provider will bolster the operator by providing its customizable services, APIs and differentiating tools. This will help Rei do Pitaco to provide customized products that are tailored to the needs of local players.

Currently, Brazil is in the process of regulating sports betting. Due to the country’s love of sport, experts expect it to become a leading jurisdiction in the segment once its market has been officially launched.

A big step for the Rei doPitaco

The co-founder and executive director of the Kambi Group, Kristian Nylén, commented on the agreement and the company’s expansion in Brazil. He emphasized the country’s potential to become one of the main sports betting markets and said that his team is pleased to join forces with Rei do Pitaco.

Nylén praised the sports operator as one that is “uniquely positioned to gain a strong foothold in the country”. He also praised the company for its talented team and its ambitious plans for the future.

Ultimately, the CEO called this latest deal “a testament to the strengths and flexibility” of Kambi’s sports betting technology. He is certain that the company will be able to help Rei do Pitaco become a leading operator.

Meanwhile, Mateus Dantas, co-founder and CEO of Rei do Pitaco, said his team is happy to have Kambi’s support: “Through this new operation, we are confident of delivering a market-leading range of online sports betting to the our rapidly growing database of customers who will have access to an excellent and secure user experience on our platform”.

The expansion of Rei do Pitaco in sports betting is possible thanks to a recent venture capital investment that the company secured. The Brazilian operator also received support from FanDuel.