Twain Sport has announced a new partnership with Betway in the African betting market. Under the terms of the new agreement announced today, December 6, Twain will debut in Africa, bolstering its global presence and helping it reach new audiences.
Thanks to the latest collaboration, the innovative hybrid sports product will be available to Betway’s growing customer base in South Africa. Furthermore, the partnership is expected to see Twain enter new emerging markets across the continent where Betway has already established its presence.
The new agreement seeks to offer a new form of live sports entertainment. The increasingly popular Twain Sport is expected to fill this particular gap and provide engaging entertainment for sports fans.
Currently, Twain offers T-Basket, a game that provides services in basketball tournaments. This is the first game of its kind for the market that has the ability to offer scalable entertainment, considering that it features basketball tournaments every hour, or a match every three minutes. This grants sports fans 6,300 monthly events.
Twain Sport explained that T-Basket “features professional athletes competing head-to-head to score the most points in 60 seconds”. Eight players can participate in a tournament and with a new game every three minutes.
In addition to the exciting experiences the new deal will bring, African punters will also be able to benefit from the game’s user-friendly and mobile design. T-Basket is expected to capture the attention of a broad gambling population and quickly prove itself as a leading tournament game in the country.
An important partnership for Twain Sport
Betway Head of Marketing Mark Rowles said the company is delighted to see Twain Sport launch in the African market. He explained that Betway is looking forward to the success this innovative platform will bring to the country’s market.
“We are excited to launch the Twain Sport offering across all of our African markets and look forward to seeing the traction of this innovative new feature within our existing offering,” said Rowles.
BetGames Vice President Sales Africa James Everett added: “Africa as a whole is a hotbed of sports betting and Twain Sport’s proposition is perfectly suited to meet the rapidly growing demand for contemporary entertainment in this location.” .
Everett predicted that the T-kick and T-basket will provide a significant boost for Betway. Furthermore, he stated that the company is pleased to join forces with such a respected partner in a key market.
