‘Towards the Final’ Betsson creates a new promotion and will take fans to the Libertadores decision

Athletico Paranaense will face Flamengo in the final of the 2022 edition of the Libertadores da América. Therefore, Betsson is releasing a new campaign aimed at mobilizing fans and celebrating the success of cooperation with Hurricane.

“For us, CAP’s arrival in the Libertadores da América final is no surprise. We have always believed in the power of the ‘Hurricane’ and this partnership only happened because, from the beginning, we have the same synergy as the team when it comes to innovation and sport”, said Andre Gelfi, Managing Partner of Betsson in Brazil.

Gelfi added: “We are proud, as are all the fans, who now have another reason to celebrate.”

Betsson’s new campaign details

With the name ‘Rumo à Final’, Betsson’s campaign will feature a raffle that will take fans to visit the Paraná club’s Training Center, custom Hurricane shirts and even trips to watch the decision of the South American competition in loco.

In all, ten fans will be included in the promotion. However, only three fans will take a plane to Ecuador. “That’s right! Betsson will draw three fans to accompany the Hurricane in Guayaquil”, reads the message from the bookmaker on social networks.

Participants will compete for ten prizes, while the first three will win the trip (without a companion) and seven other fans will win a personalized shirt and visits to the CT do Hurricane.

Sponsorship of Athletico-PR

Athletico announced the deal with Betsson was announced in August this year. The company in the online gambling and betting sector has closed the deal with the football club by the end of next year. Since then, the Betsson branding has been inserted into the lower back of the Hurricane kit.

In addition, the bookmaker entered the history of Athletico-PR for being the first to put its mark on the uniform of the women’s soccer team. This partnership also includes bonuses for fans within the betting site.