BetMGM has formalized a multi-year sports betting partnership with the Kansas City Chiefs as the state of Kansas is launching its sports betting market. Going forward, GEHA Field at Arrowhead Stadium – the home of the NFL team – will feature prominent signage of the new partner’s brand.
Operator content will also be distributed through the team’s digital channels, including special offers, game-day experiences and fan prizes and season-wide ticket raffles.
“With a rich history and passionate fan base, the Kansas City Chiefs are the ideal partner. As we launch our sports betting platform in Kansas, we look forward to elevating the game day experience for Chiefs fans across the region,” commented Matt Prevost, Chief Revenue Officer at BetMGM.
In partnership with Kansas Crossing Casino, BetMGM has recently started operating its Sunflower state mobile bookmaker as part of the sportsbook launch of the market. The operator now has mobile and retail offerings in 24 markets.
Chiefs Chairman Mark Donovan added: “As an industry leader in the space, we are thrilled to welcome BetMGM to Chiefs Kingdom.”
“We have invested significant time and energy defending sports betting legislation and the announcement will open the door for our fans to add their experience for the 2022 season and beyond,” added Donovan.
BetMGM is a market leader in sports betting and gaming entertainment, a pioneer in the online gaming industry. Born out of a partnership between MGM Resorts International and Entain, BetMGM has exclusive access to all of MGM’s US online and land sports betting, major poker tournaments and online gaming businesses.
Utilizing state-of-the-art technology from Entain licensed in the US, BetMGM offers online sports betting and gaming through leading brands including BetMGM, Borgata Casino, Party Casino and Party Poker.