bet365 becomes official PGA Tour bookmaker until 2024

The PGA Tour and bet365 have announced a content and marketing agreement until 2024 naming bet365 as their Official Betting Operator.

In the UK, Ireland and Australia, bet365 will serve as the exclusive source for odds and player pages on PGAtour.com and Tourcast, the PGA’s award-winning platform that allows fans to track every shot of each group with a 3D rendering of the playing field. golf.

The bookmaker will further activate the relationship by having a branded presence across all PGA Tour media properties, including Discovery platforms in the UK, Ireland, Australia and Canada.

“We are excited to be working with bet365 to expand the Tour’s sports betting initiatives outside of North America,” said Scott Warfield, Vice President of Gaming for the PGA Tour.

“bet365 was the first operator to integrate the official betting product and they are poised for tremendous growth to be at the forefront of in-game golf sports betting. The tour continues to look for opportunities to innovate in new areas with the aim of engaging fans “, added Warfield.

As part of the tour’s official betting operator programme, bet365 will have rights in the UK, Ireland, Australia and Canada to use the PGA Tour brands, rights to advertise in tour media and tour partner platforms.

A bet365 spokesperson said: “The bet365 group is delighted to be working with one of the most iconic brands in global sport. During this partnership with the PGA Tour, bet365 will strive to continue to deliver an industry leading experience to our customers. golf customers, both on our global sites and on the PGA Tour platforms.”

Additionally, bet365 was the first sports betting operator to integrate the IMG Arena Golf Event Center product, which is an unrivaled premier betting solution designed to revolutionize the golf gaming experience by enabling interactive sports betting.

Created in association with the world’s top golf courses, the Golf Event Center is a real-time experience for golf fans and bettors alike. The industry’s first product is the only place to find fast, comprehensive and complete data and markets, with live streaming for the purpose of making bets and interactive views from the field.