Stats Perform will be holding an event on March 2nd to unveil five new products designed to “Lighten Your Sports Betting in 2022”.

The sports data and analytics provider will hold the reveal next week and can be viewed live online through the company’s website.

Andrew Ashenden, betting director at Stats Perform, Nick Cockerill, vice president of betting products, and Bryan Shumway, US product manager, will attend the event, while it will be hosted by influencer analyst and co-editor, Duncan Alexander. , also known as OptaJoe.

The full details of the products will be released after the presentation. And Sports Content Co, the company’s exclusive US distributor, will distribute them to the US-licensed sportsbook.

A big step in innovation and generation of opportunities

According to Ashenden, this range of products has the potential to “transform many sports betting experiences to a higher level than any other in the company.”

“The event reflects the products’ potential to dramatically transform the ‘entertainment period’ of betting. It will inspire and inform sports betting product teams, commercial teams and marketing teams,” he explained.

According to the executive, the new products solve “endemic challenges” in the industry with “plug-and-play solutions and very flexible and easy-to-use API options”. Of the latter, he said they allow for “truly distinct and personalized experiences that will dramatically enrich the game as we know it”.

According to Ashenden, the products “are intended to increase value for live punters and bookmakers, in-play, accumulator or combination bets/bet makers, player betting statistics, marketing and the 90% of the betting experience sports that lack sufficient contextual information relevant to bettors”.

He said the release of the date of the event online generated great anticipation and revealed “an avalanche of registrations”.

About Stats Perform

Stats Perform has become the leading sports technology company in media, sports betting, broadcast and performance, revolutionizing sports data with processes involving the use of artificial intelligence (AI).

The company aims to enhance the sport’s exhibition dynamics – whether for digital and broadcast media with differentiated narrative, technology companies with reliable and fast data to drive user experiences, betting systems or AI analytics software.