Sports betting provider BETBY has struck a deal with Hero Gaming that will see the operator roll out the brand’s complete solution in several key territories around the world.

The Hero Gaming Simple Casino and Boom Casino brands will add BETBY’s innovative sports betting solution to their portfolio.

The operator’s group will have access to the provider’s end-to-end, AI-driven sports betting solution with more than 600,000 live events per year, as well as the provider’s pioneering range of sports titles ‘Betby.Games’, available 24 hours a day.

BETBY’s partnership with Hero Gaming comes from successful agreements with a number of emerging operators and will see the supplier gain significant traction in regulated markets as it appears to continue the rapid global expansion it has achieved since 2018.

Leonid Pertsovskiy, CEO of BETBY, said: “We are delighted to expand our partnership with Hero Gaming, one of the most exciting operators in the industry, whose passion for creating great gaming experiences is evident, and we look forward to launching ours with them. complete solution”.

Sam Brown, Chief Commercial Officer at Hero Gaming, said: “Continuing our impressive growth trajectory is a critical goal for us in the coming year, and expanding into the sportsbook is one way we can achieve that.”

“The addition of BETBY’s eSports and virtual titles adds a whole new dynamic to our portfolio and we can’t wait to see how our customers react to these products,” concludes Brown.


BETBY launched its sports betting offer in 2018, and since then it has seen significant growth.

The company provides partners with hundreds of thousands of live sporting events around the world, focusing on customer experience and operator prosperity.