The Genius Sports Group, a provider of official sports data and technology for the sports, betting and media sectors, has entered into an exclusive partnership with the Pro Footvolley Tour to drive the growth of the sport.
GeniusLive, the group’s award-winning live streaming solution, will power the Pro Footvolley Tour’s first live video platform, connecting this unique sport, which combines elements of football and beach volleyball, with new audiences worldwide.
To improve footvolley and generate new revenue, the company obtained rights to distribute official data and video content for all Pro Footvolley Tour events, also providing sports betting services.
Through exclusive bets and media rights, the group will also lead the expansion of the Pro Footvolley Tour’s network of sponsors, business and public partners. The Pro Footvolley Tour is the main professional footvolley league, having broadcast over 500 hours since 2012.
Agreement with Genius Sports will increase visibility of the sport
In 2021, the schedule will feature 26 official stops with a ‘World Series of Footvolley’ to be produced each summer. This partnership adds up to more than 170 thousand official rights events that the company offers its sports betting clients annually.
“The Pro Footvolley Tour – has successfully leveraged its athletes and the US team to a growing audience. This partnership with the Genius Sports Group allows us to grow globally while significantly increasing fan involvement,” said Sergio Menezes, president of Pro Footvolley Tour.
He added: “Emerging leagues need consistency. This business offers just that, while adding immeasurable value. We are excited to conquer the world, with the support of the Genius Sports Group and our incredible sport!”
Sean Conroy, the commercial director of Genius Sports, evaluated the long-term agreement with the entity. “We are always looking for opportunities to drive the development of new sports, providing sports organizations with access to reliable data through our proven technology and leveraging our global distribution capabilities.”
Conroy stressed that “the 10-year partnership with the Pro Footvolley Tour will unlock the sport’s potential through streaming, sponsorship and live betting, expanding the sport’s visibility, engagement and reach.”
