According to Vixio forecasts, the regulated online gaming market in the Americas will be worth $32.5 billion by 2026, up from $15.6 billion in 2022, more than doubling in size in a four-year period.
According to the research, this growth rate is more than double the equivalent in Europe, with the regulated European gaming market projected to be worth €37.3 billion in 2026, up from just under €30 billion in 2022.
Gaming revenue in the Americas expected to grow 20.3% annually
After analyzing the market and crunching the numbers, it is expected that by 2028, the regulated online gaming markets in the US, Canada and Latin American countries will generate US$56.3 billion. Thus, equaling Europe or potentially surpassing them, depending on currency fluctuations.
For James Kilsby, chief analyst at Vixio, there has been a change in the regulated market in the world, which was previously very Eurocentric. “Before 2018, the regulated online gaming market was highly Eurocentric,” he said.
However, Klisby highlighted the legalization of relevant markets in the United States, Canada and Brazil. The regulation of the Brazilian sector came into effect on January 1, 2025.
“But the legalization of sports betting and iGaming in several US states, as well as key markets Ontario and Brazil, has coincided with tighter regulations in European countries, which has restricted growth in many cases,” he added.
Vixio forecasts that regulated online GGR (Gross Gaming Revenue) in North America and Latin America is expected to grow at a compound annual growth rate of 20.3%, from $22.3 billion in 2023 to $56.3 billion in 2028, matching the regulated European market.
