It’s a new era in Latin America’s largest iGaming market, as the country is undergoing a significant transformation, which will present new opportunities and challenges for affiliates in the area.
Recent regulatory changes have impacted the field, requiring publishers to adapt their strategies. Considering Brazil’s size in the iGaming world, it is essential to have a good understanding of these changes and how they will affect affiliate marketing operations.
With that in mind, this article delves into the changing landscape of the Brazilian iGaming market from an affiliate perspective, along with what affiliates should look for when partnering with operators in the space.
To better understand the market and how affiliates are affected, we spoke with David Harrod from North Star Network, a leading affiliate in Brazil.
The evolving iGaming landscape
The Brazilian iGaming market is undergoing significant changes to its regulations, with operators needing to apply for a license, pay a tax on their gross gaming revenue (GGR) and comply with Brazil’s responsible gaming guidelines to operate in the area. Naturally, affiliates are also facing uncertainty here, which also presents them with various challenges.
Harrod showed how he approached these challenges, saying that “the first challenge is to conduct our business within an ongoing regulatory framework. Licensing is progressing and the first operators have submitted their applications, but we still don’t have a clear overview of what the market will look like for operators a year from now. Our team is predicting different scenarios, especially if the main international bookmakers are not licensed to operate in Brazil.
The second challenge is competition. Brazil is now the third largest market in the world in terms of player databases, so the attraction of all the major affiliate groups and physical media companies to this area was natural.”
On the other hand, a changing landscape also presents opportunities for affiliates, with Harrod feeling that “the main opportunity we see is in the iGaming vertical and how this licensing system should help to stamp out rogue operators and help players trust the platforms they are playing on.”
Getting players to trust the platform they are playing on is key to acquiring and retaining customers, so the hope is that the new licensing system will improve that trust and make it easier for publishers to promote brands.
What to look for in a carrier partnership
With everything in flux, finding the right partners will be important for affiliates looking to grow in this highly competitive market. Harrod emphasized that this is vital in the market, saying that “we work with more than 30 operators in Brazil and have strong prerequisites: product quality, brand reputation, affiliate platform efficiency and payment methods. We give preference to local actors with teams and offices in Brazil to match our identity in the country.”
In addition to these factors, having a responsive affiliate manager can help ensure your success as getting timely responses and marketing collateral can help promote your brand.
Additionally, operators working with best-in-class software providers like Income Access can give publishers access to real-time statistics and tracking, allowing them to optimize their campaigns instantly and quickly adapt to an ever-changing landscape. change.
Final considerations
The Brazilian iGaming market shows no signs of slowing down, with more operators and affiliates entering the area. Affiliates will need to make sure they have a good understanding of the ever-changing regulatory landscape, as well as ensuring they find the right carriers to partner with their brand.
Article written by Erica Anderson, Vice President of Marketing at Income Access, with Michael De Sua, Content Marketing Specialist at Income Access.
