World AdTech Day (#WorldAdTechDay) is a first-of-its-kind celebration taking place on March 27, 2024. This special day recognizes and values the valuable contributions of ad tech professionals who drive innovation in advertising and shape the global marketing landscape. The celebration marks a shift from the role of ad tech services to a trend-setting role in the industry.
Many participants have already joined our celebration, including: RichAds; CrakRevenue; Evadav; Keitaro; Binom; Bemob; Yellana; CPV Lab Pro and TrafficStars.
The philosophy around World AdTech Day
Celebrating World AdTech Day reflects how advertising technology has evolved into a vast domain of knowledge that requires unique professional skills. This day recognizes the unwavering efforts of individuals who create meaningful and engaging experiences for consumers, transforming the way brands connect with their audiences.
World AdTech Day demonstrates the critical role of adtech professionals, whose attitude makes advertising synergistic, digital products user-friendly and online marketing responsible.
On March 27, leading thinkers and professionals come together as a community of professionals who dedicate their talents to various businesses: ad exchanges, affiliate programs, conversion trackers, analytics systems, marketing and advertising software.
Establishing a new tradition to celebrate AdTech professionals
Media buyers, traffic managers, algorithm developers, big data analysts, RTB programmers, PPC managers and affiliate marketers are encouraged to join the celebration on March 27, 2024 and beyond.
Participants can mark their immersion in the world of adtech by sharing a video or photo showing their work routines or achievements using the hashtag #WorldAdTechDay.
Whether showcasing a recent project or sharing a hilarious meme, the possibilities are endless to honor the spirit of innovation and collaboration in the advertising technology industry.
Key events, activities and announcements related to the celebration will be highlighted on the World AdTech Day website.
World AdTech Day Booster
World AdTech Day is established by Adsterra, a global advertising network that has been driving the adtech sector since 2013.
Recognized for its innovative internal ad formats, Adsterra also develops intelligent solutions for marketing automation, always prioritizing responsible and attentive communication with customers, as stated in its Partner Service Program.
Despite marking the debut of the celebration, Adsterra is not at the forefront of all other activities.
“We want to draw attention to the players in the advertising technology sector as visionaries and pioneers of the most important innovations. Everyone who invests time and talent in developing advertising technologies deserves to have their merits noticed and celebrated. This day should become a real party, when professionals from all over the world will share their best achievements and have fun, of course”, says Gala Grigoreva, CMO of Adsterra.
