Gina Macheri is the new Strategic Alliance Manager at Salsa Technology, responsible for leading the company’s expansion across Latin American markets.
With an enviable experience in the iGaming industry, Macheri will focus on expanding Salsa’s presence in the main rising countries of Latin America.
“I am joining Salsa Technology at the perfect time, given the exponential growth of the business,” commented Gina.
“Latin America continues to expand thanks to betting regulations. I can’t wait to contribute to the company’s increased presence in our key target markets,” he added.
Salsa Technology wants Gina to open doors in Latin America
Thanks to her vast experience and localized vision in business development, Gina will play a key role in promoting strategic partnerships for the company.
So, this week, for example, she will join the company team that will be present at the SAGSE Latam event in Buenos Aires. The company will showcase its cutting-edge technology through its newest solutions, tailor-made for local markets.
Therefore, in addition to personally working to increase Salsa’s presence in Latin America, Macheri will lead the formation of a team of commercial representatives.
They will be responsible for paving the way for the company in new markets, such as Africa and Asia, among others.
Macheri joins Salsa from Betconstruct, where she was Regional Director, responsible for leading business growth comprehensively.
With a proven track record and in-depth knowledge of the world of iGaming, she is an extremely valuable professional for Salsa.
Even before Betconstruct, Gina stood out at renowned companies in the gaming sector, such as Ainsworth Game Technology, JVL Gaming Labs and IGT.
“Gina’s talent and experience in strategic business development make her the ideal person to lead our expansion efforts,” said Salsa Technology founder Peter Nolte.
Releases
Recently the company launched Salsa Bingo. However, to establish a successful bingo operation, an operator faces challenges such as setup costs, training specialized staff and attracting a player base.
Therefore, the Salsa Bingo Networking network offers solutions to these challenges.
