Brazil has proven to be a rapidly growing market in the iGaming vertical. In this scenario, advertisers face the challenge of capturing users’ imagination and encouraging them to actively engage with their offers.
In a universe where competition is fierce and the public’s attention is fought for with every click, the quality of creatives plays a fundamental role in the success of marketing campaigns.
In this article, Adsterra iGaming Guru Mikhail Zhukov offers valuable insights and practical tips for creating effective creative that works with Brazilian audiences, driving the success of iGaming campaigns on Adsterra.
4 Tips for More Effective iGaming Creatives:
Before moving on to the tips themselves, let me inform you that these tips are based on successful experiences with ad formats that Adsterra makes available to its advertisers, such as the Popunder, Insterstitial and exclusive Social Bar formats. You can check it out all formats by clicking here.
- Added Value:
Adding value to the offer is a powerful strategy to attract the attention of Brazilian players. Adding discounts, exclusive bonuses, freemiums and promotional codes to your ads are elements that can increase conversions.
It’s important that these offers are genuine and tangible, ensuring users feel encouraged to take action. Therefore, if you are running iGaming ads as an affiliate, keep in constant contact with the offer advertiser to check if promotions and bonuses are still available. This will give you more credibility.
- Emotion and Engagement:
Creatives must go beyond simply listing benefits. With the iGaming market increasingly mature, your advertisements must contain elements that generate emotion and arouse the interest of players.
Incorporating emotional elements, such as passion for the game or your favorite team, the desire to win and the excitement of competition, can make ads more engaging and persuasive. Furthermore, using the FOMO effect (fear of missing out on something) can encourage participation in exclusive and limited promotions.
At Adsterra, we offer several ad formats, including our exclusive Social Bar format. This is Adsterra’s main advertising format, demonstrating a 10 to 30 times increase in CTR. It encompasses multiple visual designs, is fully customizable, can adopt any format and behavior, including conversational flow.
The ad will look like friendly notifications, icons, widgets, or custom lead forms on a partner website. Social Bar ads can be static and dynamic, and are mobile-friendly:
- In-Page Push – Your creatives will look like OS messages or social media push notifications.
- Interstitials – advertising format that covers the user’s entire screen on a browser web page.
- Icon Notifications – animated icons with or without a chat bubble that interact with users and invite them to click.
- Custom Widgets – Attractive static or dynamic widgets with advanced CTA buttons that increase click-through rates.
Promotion: Adsterra Sports Marathon (Up to US$500 in Cashback)
I’ll continue with the tips, but first, let me invite you to participate in the Adsterra Sports Marathon. If you are an advertiser, this is your chance to earn up to $500 in Campaign Cashback in your Adsterra account.
Who can participate: all Adsterra advertisers (new and active)
Dates to run ad campaigns: from February 10th to March 10th, 2024
GEOs to buy traffic: USA, Brazil, Mexico, UK, India or South Africa
Pricing models: CPM or CPC (prepayment only)
Best verticals to advertise: iGaming, VPN, Utilities, Subscriptions (but you can try any other offer you think will be successful)
Click here and see the rules to participate. Now, let’s continue with the tips.
- Visual Coherence:
Make sure your creative design matches your offer message and landing page experience. This is essential to maintain the coherence and credibility of the campaign.
Creative that is not aligned with the identity or value proposition of the brand you are promoting can result in a disconnected experience for users, leading to lower conversion rates.
- Location and Language:
Don’t be limited by offers and traffic only from your region. When you’re running ads on a global advertising network like Adsterra, you can find qualified traffic from all over the world.
This is an excellent opportunity to generate dollar income and achieve many more conversions for your offer. But remember, it is essential to speak the local language. Translating your ad text into the spoken language of the region you are buying traffic from is a crucial step to ensuring relevance and connection with your audience.
Avoiding common mistakes, such as campaigns in Portuguese aimed at other Latin American countries, is essential to demonstrate respect and understanding for the target market.
How to run an effective iGaming campaign in Brazil?
Do you want to increase the performance of your iGaming campaigns in Brazil? Sign up for Adsterra today and discover how our resources and expertise can boost your results.
Also, don’t forget to follow the Adsterra channel on WhatsApp to receive the latest updates and exclusive tips on digital marketing and iGaming.
