In the world of iGaming, it is essential to predict industry trends. Each year, Slotegrator, one of the iGaming industry’s leading software and business solutions providers for online casino operators and bookmakers, traditionally shares its trend view with its audience.
This year, Slotegrator released a new report on iGaming trends in 2024 to help online gaming operators and B2B service providers strategize for the year ahead.
The new report is based on the company’s research with online casino operators and gaming content developers, some of whom preferred to remain confidential, and others who shared their feedback with Slotegrator to create useful material.
Among them are Caleta Gaming, Macaw Gaming, SKILROCK, Turbo Games, Amigo Gaming, 3 Oaks Gaming, Gamzix, etc.
The report covers all the main iGaming trends of 2024 and predictions about the future development of the online gaming market. To examine them in detail, let’s divide them into several blocks:
- Which games will be popular?
Today’s gamers, especially younger ones, seek formats with fast gameplay and interesting mechanics, so game developers will continue to create new crash games and increase the number of such games in their portfolios. According to the Slotegrator report, there are two key insights:
- Demand for crash games is growing among gamers aged 25 to 34.
- 75% of game developers surveyed currently offer crash games or plan to do so in the future.
- Will sports betting increase in popularity?
According to Statista, the online sports betting market is expected to reach US$43.55 billion in 2023 and show an annual growth rate of 9.94%, reaching US$63.62 billion by 2027. It is estimated that 35 .4% of people place a bet at least once a year around the world.
- Integration of VR into eSports
VR is increasingly penetrating all spheres, including esports. The immersive experience created by VR allows players to not just be spectators, but active participants, placing them in the middle of the action.
With VR technology making esports increasingly exciting, it can be safely assumed that the esports betting market will continue to grow.
Esports betting market revenue is projected to reach US$2.1 billion in 2023, with an estimated annual growth rate of 10.45%, reaching US$3.2 billion by 2027.
- Which technologies will be at the top?
Online casinos continue to utilize artificial intelligence (AI) to improve security, personalize player experiences, and promote responsible gaming.
AI also provides market insights, SEO improvement, and affiliate traffic analysis. Game and software providers already use AI in their products and solutions.
Another trend is blockchain technology, which has produced a variety of tools and mechanisms that are growing in popularity, making operators’ jobs easier and significantly impacting the iGaming industry.
One of the most widespread and commonly used applications of blockchain, cryptocurrency, has become a fundamental player in the iGaming scene.
A quarter of customers, online casino operators, claim that up to 40% of their players use cryptocurrencies; another quarter say that number reaches 80 to 100%.
- What about the online gaming markets with the most potential?
According to the Slotegrator report, the majority of the company’s partner providers responded that they already operate or plan to expand to Latin America (and its main markets Brazil, Mexico, Colombia, Argentina, Chile and Peru), Asia (India, Georgia, Turkey) and regulated markets in Africa (such as Kenya and Nigeria).
73% of intervieweds already operate in Latin America or plan to expand there in the near future. A similar indicator applies to the Asian market.
Some additional key findings:
- Responsible gaming is essential to the future of the online gaming industry. Young players are concerned about the quality of their gaming experience. Responsible gaming is more than a buzzword, and developed and regulated jurisdictions are driving growth in this direction.
- According to 75% of respondents among Slotegrator partners, adding new game types helps attract new players. This process is much faster in cooperation with gaming content aggregators.
- Every casino needs an effective bonus policy, which is more of a foundation than a trend. Bonuses have always been the main way to acquire and retain players, and that won’t change in 2024.
- Mobile-optimized gaming has gone from trend to standard, and in the near future it will only consolidate its position at the top. Mobile devices, convenient, portable and affordable, are increasingly becoming gamers’ first choice – and often their only, in areas where laptops are expensive and broadband is unavailable.
“This report will be useful for beginning operators who are researching before launching their first project, platform operators planning to expand into new markets or add new offerings to their established online casinos, B2B service providers working on their business and member development strategy of the online gaming community who want to stay on top of current trends”, emphasizes Ayvar Gabidullin, business development manager at Slotegrator.
You can download the report on iGaming trends in 2024 here.
About Slotegrator
Since 2012, Slotegrator has been one of the iGaming industry’s leading software and business solutions providers.
Therefore, the company’s main focus is software development and support for online casino platforms. As well as the integration of game content and payment systems.
The company currently works with licensed game developers offering a broad portfolio. All this with casino content: slots, live casino games, poker, virtual sports, lotteries, casual games and betting data feeds.
In addition, Slotegrator also provides consultancy services in obtaining online gaming licenses and company incorporation.
