Socios.com, a fan engagement and rewards platform, has a special invitation to fans of Formula 1 in Brazil.
To celebrate the partnership with Alfa Romeo, this week the application offers the opportunity to compete for two tickets to attend the São Paulo GP directly from the Italian team’s box with access to the paddock at the Autódromo José Carlos Pace, in addition to the chance to choose the phrase that will be engraved on the car of drivers Valtteri Bottas and Guanyu Zhou.
The main requirement to participate in the campaign is to have at least five Alfa Romeo Fan Tokens ($SAUBER), which can be purchased on the Socios.com app and have a lot of creativity.
For those who are not yet familiar with the technology, Marina Fagali, Public Relations Manager at Socios.com in Brazil and Portugal, explains.
“Fan Tokens are like digital access keys that unlock application functions and allow the redemption of prizes, rewards and experiences that money cannot buy.”
“Fan Tokens are team-branded digital assets that give access to an exclusive community, unique prizes and benefits.”
“For this reason, they are called utility tokens, since they do not function as a means of payment, but have a clear, objective and defined utility, which is to unlock access to this community and be rewarded for being part of it”, he added.
Fan Token oficial da Alfa Romeo
Launched in January 2022, the official Alfa Romeo Fan Token allows the Swiss team’s most passionate fans to evolve the way they interact with the F1 team to a new level, through the redemption of unique rewards and private votes.
In addition to Alfa Romeo, Socios.com is also responsible for the official Fan Token of the British Aston Martin team ($AM).
“The São Paulo Grand Prix is much more than a race. It is a celebration of the history of motorsport and Brazilian culture. So we want to give the most passionate fans the opportunity to be part of this historic moment that takes place in Interlagos”, highlighted Marina.
“Fans who have at least five Official SAUBER Fan Tokens can now participate in the app and submit their creative suggestion for a message that will be engraved on the two Alfa Romeo cars. The author of the winning phrase will have behind-the-scenes access to the Swiss team’s garage, a tour of the pits and hospitality,” he added.
About Socios.com
Socios.com is the creator of Fan Tokens. With more than 2 million users, the company has been revolutionizing the sense of community and engagement of sports fans through blockchain technology and Web3 principles.
The company has already organized several experiences with the biggest football clubs in the world and has empowered millions of fans in the community brand building relationship of their favorite clubs, such as Flamengo, Fluminense, Corinthians, São Paulo, Palmeiras, Bahia and many others.
