PokerStars launched a collaboration with a partner in the world of esports, FURIA, one of the main organizations in the sector worldwide.
This is a new collection of products, with limited edition elements being released between 2023 and 2024. This collection is being developed to celebrate the agreement.
The first product to be launched will be a FURIA x PokerStars sweatshirt, a prize exclusively for players who win tournaments using the PokerStars platform.
According to MKT Esportivo, the two groups will continue to launch new items in the coming months.
PokerStars has been a FURIA partner since last year, and, after the renewal announcement in April this year, it has gone from strength to strength by collaborating directly at player level, promoting regular free poker tournaments with prizes for the winners.
“The partnership between FURIA and PokerStars is the perfect example of two brands that relate and support each other strongly to achieve the maximum potential of connecting with their audiences”, said André Akkari, Co-Founder of FURIA and Team Pro at PokerStars.
“The merchandise collection is a way to celebrate such a successful alliance, providing the esports and poker communities a way to visually express their passion for both worlds,” added Akkari.
It is worth noting that in May this year, FURIA was awarded by Warner Bros. due to its FURIA x Batman collection, created in association with DC Comics. In August, it announced a collection of caps in partnership with headwear brand New Era.
About PokerStars
PokerStars operates the world’s most popular online poker sites, serving the global poker community.
Since it launched in 2001, PokerStars has become the first choice of players around the world, with more daily tournaments than anywhere else and the best online security. The brand is owned by Flutter Entertainment plc.
