Sports betting and gaming group Entain has acquired all issued share capital of sports media company ‘365Scores’ for US$150 million and contingent payments totaling up to US$10 million.
With the integration of 365Scores into its portfolio, the company will incorporate the company’s sports scores and information, editorial and social content, and sports-focused free-to-play (FTP) gaming services sports focused on their own wider range of products and general betting offerings.
365Scores becomes the 32nd brand in Entain’s global portfolio, saying its new asset will provide “deep experience in data-driven sports media content”, complementing Entain’s “global and market-leading platform and scale capabilities”.
“The acquisition opens up new growth opportunities and supports our global strategic ambitions,” Entain said in a statement, focusing particularly on the potential for interactive content as part of the customer experience.
Founded in 2012 by former members of the Israel Defense Forces (IDF), Tel Aviv-based 365Scores is ranked “in the top five scoring apps in the world” according to Entain, with an active user base than 15 million and registering more than 50 million downloads according to the Google PlayStore.
The company’s services currently cover 10 different sports, including football, basketball, American football and rugby, and offer real-time statistics, breaking news, game information, line-ups, live scores, fixtures, social buzz and betting .
Entain’s recent deals
Over the years, Entain has added several betting groups to its portfolio, including five in 2022 when it expanded to Canada, the Netherlands and other parts of Europe. Entain ventured into Central and Eastern Europe last year with the acquisition of Croatian SuperSport group.
The acquisition of 365Scores is Entain‘s second this year, following the purchase of Sportsflare from Tiidal Gaming in March for $13.25M, bolstering its presence in eSports where it has already established itself with the acquisition and relaunch of Unikrn.
