SOFTSWISS is pleased to announce that Rhys Hamilton has joined the company as Head of VIP Player Support. In this role, Rhys will be responsible for bolstering the VIP service with cutting-edge analytics and unique targeting to drive VIP value and retention, as well as maximize revenue growth.

As a customer-centric iGaming specialist, Rhys Hamilton will apply his vast knowledge and deep industry experience to empower the VIP Player Support team. Rhys brings over 18 years of experience in iGaming companies. Prior to joining SOFTSWISS, Hamilton worked as Head of Casino at Liga Entertainment and Head of VIP at Casumo and Hero Gaming.

“I am really excited to bring my expertise to SOFTSWISS at a time when the company’s growth is at an all-time high. Assuming a leadership position, I look forward to developing a winning combination of Gold Star service for VIPs in a responsible and sustainable way,” said Rhys Hamilton about his new role.

“We are confident that Rhys’ extensive experience will boost SOFTSWISS’s service level in working with the VIP sector and make our communication more personalized. In addition, we will dive deep into VIP analysis and, as a result, increase segment revenue “, says Anastasia Vyshinskaia, Head of Managed Services at SOFTSWISS.

Having moved from Gibraltar, Rhys Hamilton will be working in the SOFTSWISS office in Malta. The company is now focused on expanding its presence in the region, known as an iGaming hub, and is looking for industry experts to bolster the team.


SOFTSWISS is an international iGaming company that provides certified software solutions for managing gaming operations. The expert team, which has more than 1,500 employees, is based in Malta, Poland, Georgia and Belarus. SOFTSWISS holds several gaming licenses and provides complete iGaming software solutions.

The company has a vast portfolio of products including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a bitcoin-optimized online casino solution.