Pragmatic Play, the leading content provider for the iGaming industry, has expanded its reach in Argentina after taking its slots and virtual sports live in partnership with bplay in the province of Entre Rios. The deal gives players of the popular brand access to the provider’s slot portfolio, including ‘Madame Destiny Megaways™’ and ‘Gates of Olympus™’.

In addition, the provider’s collection of Virtual Sports titles will also be available to the in-country operator. The deal marks another success in Latin America for Pragmatic Play, which has been expanding existing partnerships and doing business with new operators, leading to further development across the continent.

Victor Arias, Vice President of Operations for Pragmatic Play in Latin America, said: “The Province of Entre Rios is an important area for us in Argentina, and we are delighted to go live with their leading operator there, bplay. The strength of our multi-product portfolio has allowed us to really stand out in Argentina and we look forward to growing together”.

Sebastian Puente of bplay added: “This market extension with Pragmatic Play – leading provider – introduces two exciting verticals to our offering in Entre Rios, bringing both variety and innovation. It’s a perfect co-operation for us and we look forward to seeing the results”.

About Pragmatic Play

Pragmatic Play is an industry-leading content provider offering a multi-product portfolio of award-winning slot machines, live casino, bingo and virtual sports titles. The company has been expanding its reach in several betting markets in Latin America, becoming a major reference across the continent.

With a passion for creating unparalleled, innovative, immersive and mobile-focused entertainment, the company has developed the most immersive and evocative experiences in all currencies, 33 languages ​​and all major certified markets.