Asia-based online operator Me88 has announced a major partnership with UFC legend Conor McGregor in a deal that makes the former fighter the official brand ambassador for Southeast Asia. As per the agreement, the former UFC fighter will promote the bookmaker and engage in a series of digital marketing activities.
Furthermore, this agreement shows the brand’s intention to secure its position as a safe and reliable betting platform using the slogan “play safe with me”. The deal was made in partnership with the sports and entertainment agency and McGregor’s talent management team: Paradigm Sports and Outlast Sports Entertainment.
McGregor commented on the partnership, “It’s an honor to join fists with Me88 to help them grow their brand in Southeast Asia. I’m very excited to be a part of their marketing efforts as a brand ambassador, as well as interacting with more sports fans in the region and share my experience and knowledge in the area”.
Me88 spokesperson James Snider added: “Me88 is dedicated to being a trusted destination platform that offers the widest range of choices for our customers. Our slogan ‘play safe with me’ exists for exactly this reason.”
“We are thrilled to be working alongside Conor McGregor, a name of great prominence in the sporting world, and we look forward to collaborating with him to engage more fighting enthusiasts in the region on our platform,” added Snider.
Outlast Sports CEO Salauddin Sinnakandu also commented, “We are delighted to have played an integral role in connecting one of Asia’s largest online gaming platforms with McGregor, a prominent and revered figure in combat sports. this partnership has the dynamics to bring great results and greater opportunities to the region”.
