SOFTSWISS shares first results from customers connected to Jackpot Aggregator, the company’s latest innovative iGaming product. Launched in October 2021, Jackpot Aggregator is an iGaming business tool for player acquisition, engagement and retention.
To analyze the influence of Jackpot campaigns on key casino indicators, the SOFTSWISS team gathered data from their first client, N1 Partners Group, which leveraged both local and global Jackpot campaigns.
The casino group’s three projects, Casino at N1 Bet, Fight Club and JooCasino, operating within the jurisdiction of Curaçao, provided data from late November 2021 to March 2022 to show the solution’s impact on business growth. All information is reflected in the product report.
Check below the most important data revealed by the SOFTSWISS report
As per the statistics, the number of players who participated in the jackpot campaigns grew steadily throughout the analyzed period. The data shows that jackpots are equally interesting for both loyal players and newcomers to casinos.
Half of users who have placed at least one jackpot bet have been registered casino players for a month or more, while the other half are a whole new audience.
Half of the public participating in jackpot campaigns place bets only on what raises a conscious interest in such promotional activity. Players appreciate the benefits of jackpots, giving frequency and preference to games that are included in jackpot campaigns.
As shown in the report, 47.5% of players exclusively play jackpot games. At the same time, the proportion of players who regularly bet on these games exceeds the proportion of players who do not play jackpot: 82.3% vs. 17.7% respectively.
“An immutable task for every operator is finding effective tools to acquire and retain players. Statistics confirm that Jackpot Aggregator is a universal solution that facilitates growing loyalty from a new and already loyal audience.”
“According to the needs of the brand at any given time, the Jackpot Aggregator campaign launch helps to focus on a specific category of players, giving unlimited opportunities to affect user activity and achieve significant results”, notes Aliaksei Douhin, Manager of SOFTSWISS Jackpot Aggregator Product.
The difference in individual player performance before and after participating in jackpot campaigns is one of the key metrics analyzed by the SOFTSWISS team for a better understanding of the solution’s influence on user activity.
The most impressive results are as follows: nearly 50% of players have increased their average stake sum after participating in a top prize campaign. Almost half of these users demonstrate a 75% growth in the average sum of bets.
Another indicator of player activity – the average daily number of bets – also increased after brands started their first jackpot campaign. Up to 70% of players have increased their number of bets per day, some of them several times.
“Operating the Jackpot campaign is a multi-step process, allowing the client to consider more and more new insights into the players with each new campaign. The combination of Jackpot Aggregator team experience and operator experience is crucial to creating unique campaigns that help manage key brand indicators and consequently affect growth”, highlighted Aliaksei Douhin, Product Manager of SOFTSWISS Jackpot Aggregator.
SOFTSWISS Jackpot Aggregator is now strengthening its market position by launching the first global jackpot among MGA licensed brands.
At the same time, the team is working to expand the list of partners. In addition to casino operators, reputable game providers as well as game aggregators and casino platforms will soon join the virtual jackpot system.
