Pragmatic Play strengthens its position in the Argentine market by signing an alliance with Betfun

Pragmatic Play, a leading provider of content for the iGaming industry, has strengthened its position in the Argentine market thanks to a new partnership with operator Betfun.

As part of the deal, Pragmatic Play will deliver its renowned slots content, including hits such as the Gates of Olympus™, Sweet Bonanza™ and John Hunter series, and Auto-Roulette in the Live Casino portfolio.

The association allows Pragmatic Play to expand its reach in the regulated market of the City of Buenos Aires, maintaining its growth trajectory locally and throughout the Latin American market.

The provider has seen substantial expansion in recent years in this fast-developing region, thanks to similar deals with operators like Lucky Games, Estelarbet and King Deportes.

Victor Arias, Vice President of Latin American Operations at Pragmatic Play, said: “We are pleased to be working with Betfun in this capacity, their position in the city of Buenos Aires, Argentina, will allow more players to have access to our games.”

“The operator will release a selection of our top performing slot games and we are excited to see their reception after launch as we continue our growth strategy across the continent,” he added.

Diego Lacho of Betfun also said: “We are incredibly excited to be working with Pragmatic Play and delivering their games to our players for the first time.”

“The provider has become synonymous with quality, and this is always one of our goals when looking for new partnerships. In addition, their portfolio is very comprehensive, so we are excited to bring these pillars of entertainment to our players.”

About Pragmatic Play

Pragmatic Play currently produces up to six new slot titles per month, as well as offering live casino and bingo as part of its multi-product portfolio, available through a single API.

Pragmatic Play is an industry-leading content provider offering a portfolio of various award-winning slots, live casino, bingo and virtual sports titles. The company has also developed the most engaging experiences in all currencies, 31 languages ​​and all major certified markets.