SOFTSWISS starts offering content management to its customers

SOFTSWISS Managed Services is pleased to announce the launch of a new service – Content Management. The new team is focused on providing full content support for online casino brands from the ground up. It streamlines and accelerates the setup of projects operating on the SOFTSWISS platform and encompasses ongoing content management for online casinos.

The content management service is now available in English and offers two types of service: pre-release services and ongoing content management. In Pre-Launch Services, managers assist customers in preparing all content prior to project launch. In particular, managers help sort games by subject and type, customize locations, create text and visuals, and publish information on the site. All content is made as per the requirements and needs of customers and their players.

At the same time, Continuous Content Management provides content support for launched projects. In this case, the team is responsible for publishing new game releases and preparing tournaments and bonuses for promotional or themed campaigns. This is yet another tool that helps in brand promotion as high quality content directly affects player activity and consequently the results of marketing campaigns.

“We realize that our customers are interested in cooperating and our experience allows us to provide these services at a high level. Our team includes content managers, designers and operations managers. This complete service covers all content preparation needs for online casinos,” noted Alena Pratasevich, Content Management Team Leader.

“It is one of our main objectives to improve the level of services we provide. Therefore, we are constantly looking for new tools to meet the requirements and needs of our customers,” added Artyom Rudakov, Deputy Head of B2C.

Earlier this year, SOFTSWISS Managed Services expanded its structure and introduced the Player Reactivation service.


SOFTSWISS is a widely acclaimed iGaming specialist company that provides certified software solutions to manage gaming operations. The group has an international team of over 1,000 employees and has an official presence in Malta, Belarus, Poland and Georgia. SOFTSWISS has multiple gaming licenses, providing complete iGaming solutions.