During the first quarter of 2022, Kindred Group’s revenue from gambling addiction declined to 3.3%, showing an improved focus around intervention measures.
In addition, Kindred has agreed a partnership with RecoverMe, which supports users to regain control of their gaming habits. It’s worth noting, however, that in its latest report, Kindred’s income from gambling addiction had actually gone up.
Each year, the first quarter typically sees a lower share of revenue from irresponsible gaming, as well as an optimized process for manual interventions for high-risk customers.
This has resulted in fewer customers being rediscovered after the intervention and a more sustainable pattern of betting behavior, which is one of Kindred’s primary goals.
Additionally, Kindred continued its more cautious approach to 18-25 year olds; this group is considered to be at higher risk for harmful gambling and more prone to addiction.
“We started 2022 with a focus on targeted deliveries. Our team specifically focused on further optimizing our manual interventions, resulting in a higher percentage of customers showing healthier gaming behavior after being detected and contacted by our responsible gaming team.” , says Henrik Tjärnström, CEO of the Kindred Group.
Tejus Patel, Junior Physician at King’s College Hospital NHS Foundation Trust and Co-Founder of RecoverMe, said: “Only 8% of individuals with gambling problems seek help due to the stigma associated with addiction, inaccessibility and lack of awareness of gambling options. RecoverMe’s partnership with Kindred is a vital lifeline to help us provide care to those who need it most.”
“We passionately believe that collaborating with organizations like Kindred will help us reach those in need of support who have historically been individuals who have been difficult to access therapy,” concludes Patel.