Leeds United becomes Socios.com's fourth partner in the Premier League

Leeds United, in partnership with Chiliz, a global blockchain provider for the sports and entertainment industry, has announced that it will launch the $LUFC Fan Token on the Socios.com fan engagement and rewards platform.

Socios.com is a direct-to-consumer (D2C) platform that leverages blockchain technology to provide sports organizations with the tools to interact with their global fan bases. The Fan Token will be released soon, with all MyLeeds members and season ticket holders having the option to receive the cryptoactive for a limited time.

The Fan Token allows its owner to access all engagement opportunities on the platform. “This partnership with Socios.com is another step forward for Leeds United as we look to provide more opportunities for our fans around the world to get even closer to the club,” said Paul Bell, Executive Director of Leeds United.

Bell added: “We are committed to innovation on and off the field and this represents our first step in blockchain technology. We are very pleased to take this step with Socios.com”.

CEO of Socios.com celebrates agreement with the English club

Alexandre Dreyfus, CEO of Chiliz and Socios.com, also made an official statement: “Leeds United is already a world renowned club, but it has gained new fans around the world with its impressive return to the Premier League last season.”

Dreyfus said the club understands “the importance of global fan involvement. Through $LUFC Fan Tokens, Leeds fans will be able to join a global community of fans brought together by their passion for the club, where they will enjoy exclusive content, games, and access to unique opportunities – amazing experiences and rewards.”

The CEO of Socios.com also pointed out that the club becomes its fourth partner in the English Championship. “Leeds United have become our fourth Premier League partner, but there is more to come. The shift from passive to active fans through global fan involvement on Socios.com is now taking shape on the biggest stage in English football,” he concluded.