Sportradar, the world’s leading provider of sports data intelligence and sports entertainment solutions, today announced a comprehensive and expanded agreement with the Ligue Nationale de Basket (LNB).
The new agreement covers data collection and distribution, AV rights, media rights distribution, betting monitoring to ensure integrity, automated production and streaming service, and continuation of the OTT platform.
The multi-year agreement starts at the start of the 2021/22 season and will see Sportradar become the official LNB data partner. Sportradar will collect and distribute LNB in-game data through Synergy Stats, its best-in-class court data collection system.
Synergy Sports, now a division of Sportradar, has partnered with all LNB teams through the use of its AI-guided Automated Camera System and also serves as a distribution partner for the league’s AV rights.
The system provides basketball teams, leagues and federations with a complete end-to-end technology platform that provides automated video and graphics production.
Since the 2020/21 season, Sportradar has been distributing LNB’s media rights internationally and has used all of its technological capabilities to create the OTT LNB.TV platform, which features gameplay and editorial content to increase fan engagement.
Coverage is broadcast live and is available on-demand. Finally, the agreement also includes the provision of the advanced and proven Sportradar betting monitoring system, the Universal Fraud Detection System (UFDS), to monitor all LNB games for potential game handling.
Last year, Sportradar Integrity Services detected over 500 suspicious matches across global sport and reported over 5,500 in the past 15 years.
David Lampitt, Sportradar’s Director General of Sports Content and Partnerships, said:
LNB is one of the most important basketball leagues in Europe and we look forward to expanding our relationship with them in order to further expand the sport and drive new business opportunities.
Basketball is a strategically important sport for Sportradar, and the acquisition of Synergy Sports has expanded our 360-degree capabilities in creating and distributing data and video content, allowing us to deepen our relationships with major basketball leagues and federations throughout the world.
We are delighted to partner with LNB and that they have trusted us to provide advanced data, analytics and technology solutions.
Michel Mimran, Director General of the Ligue Nationale de Basket, said:
“This new agreement is very exciting for the LNB and will expand the way we work with a trusted partner. Sportradar will now provide us with end-to-end solutions on many fronts, including AV production, AV rights as well as collection and marketing of We are looking forward to strengthening our relationship with Sportradar in the coming years,” concludes Michek.
