EveryMatrix is now part of the WLA, an international organization of lotteries, sports betting operators and suppliers to the worldwide lottery industry. The association acts as an open forum for members and promotes their collective interests.
The brand will join the WLA with immediate effect; the supplier is already in partnership with other WLA members such as the Norwegian State Lottery, Norsk Tipping and the Greek lottery operator OPAP.
In a statement, EveryMatrix said joining the WLA is “strategically important to its continued growth with shared values about responsible gaming, ethical business practices and supporting good causes.”
Ebbe Groes, CEO of EveryMatrix, added:
The brand said it wants to help lotteries maximize their profits for good causes and will do so by providing the best technology available to meet their needs.
For example, with the vendor module and API-based software, lotteries can protect markets while attracting new audiences, with responsible gaming being a key factor.
Established in 2008, EveryMatrix is a B2B technology provider for the global industry. The company employs more than 530 employees in nine countries: Malta, Romania, Ukraine, Spain, Armenia, Norway, China, Thailand and now also in the United States.
In November 2020, EveryMatrix applied for a license for the company’s iGaming integration platform, CasinoEngine, in the New Jersey Gaming Application Division.
Erik Nyman joined the group’s leadership team in August of the same year and has the role of leading the consolidation of the company in the North American market.