Italy’s online betting market broke its overall revenue record for the third month in a row, in January this year.
The figures for ‘Agenzia delle Dogane e dei Monopoli’, processed by Ficom Leisure, show that online casino operators and slots generated € 162.85 million in revenue, an increase of 6% compared to the previous month and an impressive 99 % over the same period in 2019.
The Italian market yielded approximately € 335.9 million with an annual increase of 57%, but a small drop compared to the historical record of € 359 million established in December 2020. The brand, however, continues the strong momentum generated by operators throughout the second half of 2020.
With the country still counting on several restrictive measures due to the pandemic of the new coronavirus, online betting modalities dominated the market, as expected. Casino and slots contributed 48.47% of revenue, while sports betting accounted for 42.76%.
Sports betting on the rise in Italy, despite the closing of physical stores
The total online sports betting in January was € 143.64 million and there was a decrease in relation to December, however, there was a 66% growth in relation to the previous year.
Since the resumption of the professional football season in Italy, the total sports betting in an entire month has dropped only twice – in November and January – due to the frequent closing of bookmakers, which constitutes an obstacle for many players who prefer to place your bets on these physical establishments.
PokerStars continued to lead the casino and slot scene with just over 11% market share, while Bet365 jumped from sixth to third in the sports betting industry; obtaining 12.2% of the popular preference, lagging behind the regional operators Snai (12.4%) and Sisal (12.8%).
