The technology company, Simplebet has formalized an agreement with Intralot to implement new forms of gambling, real money and micro-market betting in the NFL, MLB and NBA on the platform of the gaming lottery operators.
According to SBC Notícias, Simplebet will use its technology to establish “Micro-Markets”, which is a system that allows each sport event to become a betting opportunity. Therefore, the product will be delivered via Intralot Orion, the company’s betting platform.
“As we continue to partner with operators and suppliers across the sports betting industry, Intralot is a natural way for us to not only showcase our proprietary product and technology in the NFL, but also to provide the best-in-class experience for fans, both in the U.S. and around the world, ”said Chris Bevilacqua, Simplebet co-founder and CEO.
He added: “As the first in the market with a truly scalable business solution for micro-markets, we are looking forward to our launch with Intralot and giving fans new ways to bet and get involved in sports.”
Intralot projects new business opportunities
The two companies also announced plans for expansion, such as an attempt to enter the NBA market next season.
“Improving the players’ experience and empowering state organizations to contribute to good causes are key elements of our purpose as a company,” said Intralot Group CEO Chris Dimitriadis.
Dimitriadis added: “we do it organically and through partnerships with innovative companies. We look forward to working with Simplebet and further diversifying our portfolio ”.
The commercial director and head of sports betting for Intralot in the United States, Nick Papadoglou, added: “The United States betting industry continues to evolve at a fast pace and we are excited to partner with Simplebet as we become pioneers in micro-market offers in the country ”.
According to Papadoglou, “the micro-market pricing mechanism that Simplebet offers to fans generates millions of betting opportunities linked to the moments that drive sports consumption in the United States. Therefore, we are excited about the collaboration with Simplebet to bring a new type of innovation to the market ”.
