Reinforcing its commitment to growth on the African continent, TaDa Gaming signed its first collaboration in the consolidated South African iGaming market with Betway. In this way, the company expands its presence in one of the main hubs in the region.
What TaDa Gaming’s expansion in South Africa will be like
With slots adapted to the South African market, Betway players now have immediate access to titles such as Crazy 777, Coin Tree, 40 Sparkling Crown, Devil Fire 2 and Rapid Gems 777, as well as the Fortune Gems series. In this scenario, distribution occurs through Light & Wonder, Inc., which strengthens content delivery.
TaDa Gaming attracts new, younger audiences with immersive content. For this reason, the company won the SiGMA Africa Slot Newcomer of the Year 2025 award. Furthermore, the team develops games with specialized localization and a focus on mobile devices, ensuring lightweight implementation and fast loading, an essential factor for success.
By adopting a “glocalized” approach, TaDa builds a transnational brand on the continent. Thus, the company delivers scalable and regulated growth in emerging and high-growth markets.
The experience acquired in more than 15 countries, such as Nigeria, Kenya, Ghana, Uganda and Tanzania, strengthens the company’s operations. Therefore, TaDa positions itself as a strategic partner in South Africa, considered a key market. Next, new collaborations and partnerships in the country should be announced.
Betway Africa is part of the Betway Group, founded in 2006. Currently, the group is part of Super Group, a publicly listed company based in Guernsey.
As an international online sports betting, casino and live dealer gaming platform, Betway Africa operates in several African countries. In this sense, the company highlights its localized product offering, high-level customer service and commitment to responsible gaming.
Ray Lee, Director of Business Development at TaDa Gaming, said: “Building our brand with immersive and personalized gaming in South Africa has been enhanced by partnering with key operators like Betway. We are delighted to work together to deliver new and exciting experiences to players in the South African market.”
About TaDa Gaming
TaDa Gaming acts as a leading game development company and has more than 30 years of experience. Additionally, the team has delivered over 230 high-quality games, including video slots, fish shooters, table games, card games, bingo, and crash games for mobile devices, consoles, and H5 platforms.
The company prioritizes research and development to remain competitive. In this way, it preserves its position in the sector and seeks to offer a unique gaming experience to a global and diverse base.
About Betway
Founded in 2006, Betway has established itself as one of the leading global providers of sports betting and casino games. Furthermore, the platform features a modern interface, which provides an intuitive and immersive experience.
The brand reinforces its commitment to safety and reliability. Therefore, it operates under licenses in several jurisdictions and offers a broad sports portfolio, including football, basketball, tennis and cricket, as well as casino games such as slots, roulette and blackjack.
About Light & Wonder, Inc.
Light & Wonder, Inc. serves as a leading global cross-platform gaming company. In this context, the company operates with three complementary areas and brings together more than 6,500 employees to deliver consistent experiences.
The company creates immersive content that strengthens the connection with players. Thus, it maintains a commitment to high standards of integrity, while promoting responsible gaming and sustainable practices.
