The provider TaDa Gaming is preparing a strong commercial offensive for this year’s edition of BiS SiGMA South America, which takes place in April, in São Paulo.
Under the strategic concept “One Beat Ahead”, the company will focus on the “glocalization” of its portfolio to align its operations with the requirements of the Brazilian regulated market, consolidating high-value partnerships and customization flexibility for local operators.
How co-creating games with influencers lowers cost of acquisition (CAC)
Firstly, the provider’s new strategy is based on three central pillars: new collaborations with streamers, increased brand visibility and the development of exclusive games (branded games).
TaDa validated this high conversion model with the launch of the Fortune Yuri 500 slot, co-created with Brazilian influencer @yuri22.
The title proved that development focused on specific brands gives operators a unique tool to interact, entertain and retain players, directly impacting acquisition tactics.
In order to scale this business model during the event, the company will unveil two new fully customized titles at stand N105: Lucky Cerol 500 and Gems of BUXEXA.
Partnerships inject a colossal audience weight into operations.
Just to illustrate, Buxexa boasts more than 2.8 million followers and organizes tournaments with more than 25 million views, guaranteeing high-precision reach.
Likewise, Cerol, co-founder of eSports giant Fluxo, worked directly on the visual direction and user experience to ensure that his product carries the true “Gamer DNA”.
Location centered on Brazil and the expansion map for Latin America
This aggressive alignment with gaming communities is not only aimed at Brazil, but structures TaDa’s growth base in Latin American jurisdictions that are undergoing regulation, with the company already targeting operations in Argentina, Chile, Peru and Mexico.
Sean Liu, Director of Product Development at TaDa Gaming, explained that the strategy requires speed of adaptation.
“As the Brazilian iGaming ecosystem matures, being ‘One Step Ahead’ means better understanding demands to build the right products faster, delivering a Brazil-centric localization to increase engagement,” he said.
“We are very happy that Yuri and Cerol will be with us at our stand to reveal these great launches”, celebrated the executive.
