Amusnet marked a pivotal moment at ICE Barcelona 2026 by combining a strong presence at the trade fair with the start of its 10th-anniversary celebrations. The participation served as a showcase of recent achievements and, at the same time, as a reflection on a journey guided by ambition, resilience, and continuous evolution.
From the first day of the exhibition, the Amusnet booth attracted constant attention from operators, partners, and industry professionals. The atmosphere combined future-oriented energy with a celebratory mood.
This scenario gained momentum with special activities at the booth and high-impact moments, which transformed the company’s space into one of the busiest meeting points at the event.
The ICE Landmark Award recognized Amusnet’s contribution to the sector over the course of a decade. Furthermore, the presence of football legend Hristo Stoichkov generated strong interest and high engagement among visitors. The commemorative events marking ten years of growth reinforced the company’s global expansion and consolidated its leading position in the industry.
Amusnet CEO Ivo Georgiev stated: “We grew because we never became complacent. Each new product, each new market, and each new partnership helped us evolve. What excites me most is that, even today, ten years later, we continue to evolve with the same passion and commitment as in the beginning.”
A decade of progress
ICE provided the ideal setting for Amusnet to demonstrate how far the brand has come and what its next steps are. During the event, visitors learned about the latest game releases and product enhancements.
All the solutions featured a strong visual identity, engaging mechanics, and performance-oriented features. Furthermore, the content catered to different markets and player profiles.
Operators reacted particularly positively to the development of Amusnet’s slot series. They highlighted the balance between recognizable gameplay structures and innovative feature variations.
Titles featuring Buy Bonus options, multiple jackpot mechanics, and faster gameplay cycles received praise. These elements, therefore, fostered greater engagement, better retention, and scalable content strategies across multiple jurisdictions.
Amusnet’s Live Casino portfolio also generated significant returns throughout ICE. Partners highlighted the high production standards, immersive themes, and entertainment-focused formats. According to them, the live titles combine visual impact, reliable performance, and consistent engagement.
Land-based portfolio and promotional solutions
The presentation was bolstered by Amusnet’s land-based portfolio, which sparked strong interest from operators and representatives of land-based casinos. Premium solutions, such as the Type S VIP model presented at the event, attracted attention.
Furthermore, flexible configuration options and both established and new jackpot systems, such as Golden Coin Link, supported different floor strategies.
Operators reacted positively to the combination of modern hardware, intuitive interfaces, and a wide selection of proprietary games. This internally developed content aims to attract multiple player profiles and increase the time players spend at the machines.
Another highlight was Amusnet’s Bonus Platform. The solution gained visibility as an engine for engagement and retention in online and live environments. Operators emphasized the flexibility of the promotional tools, which include Free Spins, Buy Bonus features, time-based mechanics, and rewards based on wagering level.
In this way, the platform allows for personalized journeys and more dynamic campaigns, while maintaining operational control across different markets.
Overall, the solutions demonstrated Amusnet’s evolution as a fully integrated, multi-vertical provider. This approach reinforced its long-term growth strategy and focus on scalable, performance-oriented solutions aimed at global partners.
Engagement beyond products.
Beyond its portfolio, Amusnet created a dynamic and engaging booth experience throughout ICE. Special appearances, including that of Hristo Stoichkov, increased visibility and generated memorable moments for visitors. As a result, the brand strengthened its emotional connection with the audience and broadened its appeal beyond the gaming environment.
Interactive activities, live presentations, and informal networking opportunities increased the time spent at the booth. These actions, therefore, stimulated deeper conversations with partners and potential clients.
Driving business and shaping the future.
ICE also served as a strategic platform for Amusnet’s business development. The team held high-level meetings with current partners and new prospects. During these meetings, participants exchanged insights on market expansion, future opportunities, and product roadmaps.
The conversations confirmed Amusnet’s ability to align its portfolio with real business objectives. The interest generated translated into qualified leads and promising partnerships. Thus, ICE reinforced its role as a driver of the company’s commercial momentum.
Celebrating the past and moving forward with confidence.
The 10th anniversary added an emotional layer to Amusnet’s participation in ICE. The fair became a moment for reflection and renewed motivation. The milestone highlighted the achievements, as well as the people and partnerships that shaped this journey.
Following a successful ICE (Innovation, Expansion, and Growth), Amusnet remains confident. The company maintains its focus on innovation, expansion, and generating lasting value for partners and players. In this way, it begins its second decade with ambition and momentum.
