The second SiGMA Central Europe event, in Rome, provides a forum for discussions on issues relevant to the global industry.
The program begins with a speech by Federico Freni, Italy’s Minister of Economy and Finance, followed by a series of activities on stages dedicated to panels and lectures.
The discussions will cover the use of Artificial Intelligence (AI), regulatory processes, affiliate marketing, digital wallets, combating the illegal sector, marketing, forecasting, cybersecurity, gaming in Latin America, the impact of social networks, and iGaming trends for the coming year.
What to expect from SiGMA Central Europe this Wednesday:
Regulatory Briefing Stage
- Speech by Federico Freni (Italian Minister of Economy and Finance)
- Lecture – Regulatory Perspectives for the European Gaming Market: Expectations, Priorities and Challenges with Anderson Dorph
- Panel – Omnichannel Operations: Different channels, same business? with Ewa Bakun, Francesco Gatti, Filip Jelavic, Andrei Frimescu and Giuseppe Donato
- Panel: Combating the Illegal Gambling Epidemic with Jenny Ortiz-Bolivar, Matt Cousin, and Keiran O’Keefee
- Panel – The Future of Slot Machines: Innovations and Trends Shaping the Industry with Stephen Crystal, Andrew Sackey, and Simon Barff
Affiliate Leaders Stage
- Lecture – Flaws in Digital Wallets and Upcoming Innovations with Serhil Zakharov
- Lecture – How Affiliates Can Grow in Brazil & India Amidst Advertising Restrictions, Tax Impacts, and Google Volatility with Keith Geary
- Painel – Transformação de Afiliados: Como Converter CPC Baixo em Ouro em Mercados Emergentes com Yancy Naughton, Lan Rossi, Maxim Makovetskyi, Olesea Naidion e Thamillin Klen
- Panel: Affiliates 2.0 and the Economy of Influence with Renz Gonzales, Rita Arnaus, Vitaly Balakhonov, and Jelani Tekkz
AIBC Stage
- Panel – Betting on the Future: The Power of Prediction Markets with Raymond Ratti, Maja Marszalek, and Stefan Rust
- Lecture – Sports as a Platform for Intersectoral Innovation with Federico Smanio
- Panel – Sport as a Startup: How Clubs Are Becoming Innovation Laboratories with Pascal Haider, Manuel Atzler, and Roger Grossenbacher
- Lecture: AI in Sports – A Winning Combination with Samir Ceric
- Panel: AI and the future of sport and technology with Eugene Ravdin, Giovanni Bertoli, Dean Akinjobi and Nicolo D’Ercole
- Lecture: From Social Networks to Conversational Ads: How AI is Revolutionizing the Sports Advertising Market with Pascal Haider
Affiliate Learders
- Announcement – Introducing SiGMA Nexus: Uniting Leadership and Transforming iGaming with Heathcliff Farrugia, Richard Wanigasekera, and Shirley Pulis Xerxen
- Lecture: LinkedIn Unplugged with Mike Waizman and Valerij Mitejko
People, Partners & PerformanceStage
- Lecture – Structuring the Unknown: Trends That Will Shape iGaming with Ivan Montik
- Panel – iGaming Trend Wars: Reality of 2025 vs. Disruptive Changes of 2026 with Ivan Montik, Heathcliff Farrugia, Pierre Lindh, and Denis Ristic
- Lecture – Cybersecurity in 2026 Isn’t Just Technology – It’s About Your Business with Artem Bychkov
- Panel – Reputation First: How to Win the iGaming Market in 2026 with Brand Strength with Andreas Ditschie, Martin Zarian, Alexandre Tomic, Barb Tasci and Max Trafimovich
- Panel – Latin America in Motion: Markets, Finances and Local Minds with Olga Resiga, Luimaria dos Reis, Roberto Regianini, Matt Sahakian and Ricardo Rosada
- Panel – Reason or Emotion? Data vs. Creativity in the Battle for Player Loyalty with Alexey Chepkov, Herbert Gaban, Oliver de Bono, Christopher Bartolo
STAGE 2 – People, Partners & Performance
- Lecture: Talents that drive the industry with Tatiana Bogolyubskaya
- Panel: The talent shortage in the game with Jaime Debono, Aarti Carl, Melvin Ritsema and Charmagne Garcia-Laconico
- Panel – Unlocking iGaming on TikTok: A Roadmap for Launch and Expansion with Leonid Blinov, Maurizio Atzori, Luiza Blinova, and Timofey Gordienko
Stage 1 – Regulatory Briefing
- Panel – Betting on the Italian Economy: How the Games Can Boost Tourism and Prosperity with Paola Cirilli, Giuseppe Roscioli, Antonio Barreca and Nicola Ciccarelli
- Panel Discussion – Raising Capital for the Gaming Sector – Is it still worth investing? with Reuben Portanier, Nick Harding, Adam Rosenberg, and Stephen Crystal
