Optimove, creator of the Positionless Marketing concept and the #1 platform for iGaming player engagement, will be present at G2E 2025. This is one of the industry’s leading global events. The event takes place from October 7th to 9th at The Venetian Expo in Las Vegas, USA.
During the conference, Optimove will demonstrate how Positionless Marketing helps professionals become more independent, agile, and capable of creating, orchestrating, and optimizing marketing campaigns at scale.
This concept will be present throughout the company’s programming at the event, from platform demonstrations to gamification experiences, including strategic discussions about the future of the industry.
Optimove will have two booths at G2E 2025
The company will have two booths at G2E. At #2630,
At #2833, Optimove will present its integrated no-code gamification solution, Adact. This will be done through interactive experiences that demonstrate how gamified campaigns are becoming a trend in iGaming.
The agenda also includes the private “Finding the Sweepspot” breakfast on October 7th. There, the brand will bring together industry experts to discuss the sustainable growth of the social sweepstakes market.
Topics on the agenda will include the regulatory landscape, reducing reliance on affiliates, and the role of CRM as a foundation for long-term retention.
According to Felipe Nadalini, Senior Account Executive at Optimove in Brazil, expectations for the event are high. “We are very excited to be participating in G2E for the seventh time, an event that is always a milestone on our calendar.”
“In addition to showcasing our Positionless Marketing platform and our work in gamification, we want to take this opportunity to engage with other industry leaders and discuss the trends that will shape the future of iGaming,” he says.
