SOFTSWISS, a leading technology provider with over 15 years of experience, announces that its innovative affiliate marketing management platform, Affilka by SOFTSWISS, will participate in the upcoming iGB Affiliate featuring new features.
iGB Affiliate 2025 will be held in Spain, on January 21st and 22nd, at Fira Grant Via Barcelona. The event will welcome more than 200 companies and more than 8,000 participants from around the world.
SOFTSWISS introduces new features in iGB Affiliate
Participating at the booth for the second year in a row, Affilka by SOFTSWISS will showcase new features and share results for the year 2024. Currently, the platform is powering over 410 brands, with over 40 new additions in the third quarter of 2024 alone. At the beginning of the year, the platform welcomed more than one hundred new brands.
The number of new affiliate accounts registered on the platform increased by 39.6% during the first three quarters of 2024 compared to the same period last year. Additionally, new player registrations grew 62.7% and the number of unique clicks on referral links increased 8.9% during the same period.
Rising metrics show the popularity of affiliate marketing in elevating iGaming projects. According to the recent iGaming Trends 2025 report, affiliate marketing, along with SEO enhancement, paid advertising, and influencer collaborations, remains one of the top marketing promotion tools.
Constantly working to improve user experience, Affilka by SOFTSWISS recently introduced a new geodistributed retargeting feature. In other words, it reduces redirection time by 2.5 to 5 times.
With tests showing a time drop of 1.5 seconds to 300-500 milliseconds. So, with this improvement, website traffic increases by 3.5% to 7%, and consequently registrations and deposits.
It also increases reliability and fault tolerance and ensures continuous redirection of traffic during outages, offering a faster and more reliable user experience.
Affilka highlights the importance of affiliate marketing
Anastasia Borovaya, Director of Affilka by SOFTSWISS, summarizes: “We recognize the essential role of affiliate marketing in promoting iGaming projects in a rapidly evolving landscape. So the new feature is a game-changer, addressing the common issue of players abandoning sites due to lag.”
“Therefore, by drastically reducing latency, the feature ensures seamless navigation and maximizes user engagement. So come to our booth at iGB Affiliate to learn more and share your ideas.”
Current and potential customers can schedule a meeting with the Affilka by SOFTSWISS team at stand C10. Click HERE to schedule your meeting with the team.
